RBC Ventures is a new kind of business – one that marries the strength of one of the world’s most trusted and successful financial institutions with a mission to reimagine the role we play in people’s lives – to move RBC ‘beyond banking’. We’re building a world-class organization focused on designing exceptional experiences, exploring new business models and creating exponential value. In 2020, we were named by Fast Company as one of the 100 Best Workplaces for Innovators and we’re looking for team members with the curiosity to explore, the capabilities to build and capacity to help us deliver our mission

About Dr.Bill

We’re a distributed team who are working to make medical billing easy for Canadian physicians. As a team we value sincerity, openness, self-improvement, and personal wellness. Part of RBC Ventures, a subsidiary of RBC focused on innovation, working at Dr. Bill combines the flexibility and energy of an early-stage business with the stability of one of the world’s most successful financial companies.

What is the Opportunity?

At Dr. Bill, we are committed to empowering physicians with solutions that enable them to spend more time caring for their patients, and less time on administration and billing. As Content Marketing Manager you will obsess over how we drive engagement with Canadian physicians. Working closely with our internal Copywriter, you will bring to life our value proposition through relevant and meaningful points of connection. You’ll be relentless in finding new content channels to deliver our message and willing to test new ideas on-going. You will bring broad content management and creation experience, across a variety of platforms including: blogs, video, social, podcasts, SEO. Most importantly, you’ll have a passion for our mission and be motivated to help us reach more physicians and deepen our connection with them. At Dr. Bill, we go above and beyond for our customers. We are seeking a team member who is eager to make an impact and contribute to our core values.

What will you do?

• Build an insight-driven content strategy to support our objective of driving awareness and educating physicians on the benefits of using Dr. Bill for their medical billing.
• Work closely with our internal Copywriter to map out written content deliverables and manage timelines.
• Own our SEO strategy and work closely with an external agency on SEO optimization.
• Own our customer facing website and blog, work with an external agency to ensure our content remains relevant and proper visitor tracking is implemented.
• Manage the development of our social media strategy and execution.
• Expand our content strategy into new channels (i.e. video) and formats (i.e. infographics.)
• Continually analyze and report on the success of content and use data to drive decision making.
• Quarterly planning, budget, and projections for content related initiatives.
• Work collaboratively and effectively with multiple Dr. Bill stakeholders.

What do you need to succeed?

Must-have

• 5+ years of marketing experience, primarily focused on content creation and distribution. Experience building successful content strategies and track record of driving customer engagement.
• Post-secondary education in Marketing, Communications, Public Relations or equivalent training.
• Strong understanding of SEO best practices with regards to content marketing.
• A track record of creating social media engagement experiences and funnel-based content marketing. Experience building online communities is an asset.
• Experience with appropriate SaaS tools (Google Analytics, Intercom, Asana, Confluence, etc.).
• Very familiar and adept with content management systems.
• Strong ability to work in a collaborative, supportive way across the organization but also comfortable working independently and without structure to achieve results.

Diversity & Inclusion Commitments

RBC is an equal opportunity employer committed to diversity and inclusion. We are pleased to consider all qualified applicants for employment without regard to race, colour, religion, sex, sexual orientation, gender identity, national origin, age, disability, protected veterans status, Aboriginal/Native American status or any other legally-protected factors. Disability-related accommodations during the application process are available upon request.

What’s in it for you?

We thrive on the challenge to be our best, progressive thinking to keep growing, and working together to deliver trusted advice to help our clients thrive and communities prosper. We care about each other, reaching our potential, making a difference to our communities, and achieving success that is mutual.

• A comprehensive Total Rewards Program including bonuses and flexible benefits, competitive compensation, commissions, and stock where applicable
• Leaders who support your development through coaching and managing opportunities
• Ability to make a difference and lasting impact
• Work in a dynamic, collaborative, progressive, and high-performing team
• A world-class training program in financial services
• Flexible work/life balance options
• Opportunities to do challenging work

RBC Ventures

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Expand your limits and create a new future together at RBC. Find out how we use our passion and drive to enhance the well-being of our clients and communities at jobs.rbc.com.

JOB SUMMARY
City: Toronto
Address: Remote
Work Hours/Week: 37.5
Work Environment: Your Home Office
Employment Type: Permanent
Career Level: Experienced Hire/Professional
Pay Type: Salary + Variable Bonus
Required Travel (%): 0-25
Exempt/Non-Exempt: N/A
People Manager: No
Application Deadline: 09/30/2021
Platform: Strategy
Req ID: 406672
Ad Code(s): RBC Ventures