Role impact:

The Content Marketing Manager will bring experience and expertise in developing and managing our digital content across all direct to consumer digital platforms at Cadillac Fairview. They will play a key role in ensuring CF is changing shopper behaviour and driving engagement and relevance throughout the shopping journey.

What you will deliver:

• Responsible for creating, planning and managing the digital content strategy, content marketing process and master content marketing calendar.
• Responsible for developing highly engaging content across our direct to consumer digital platforms that is aligned with business objectives and integrates shopper insights.
• Responsible for working closely with the MarCom team to bring to life creative campaigns with an integrated content approach across the omnichannel.
• Demonstrate innovative thinking and best practice knowledge in the development of content for digital channels that will improve delivery against KPI’s.
• Work closely with Digital Team to understand the paid and owned digital channel content requirements for campaigns and collaborate with the MarCom team to write content briefs for creation and manage production of required content.
• Work closely with the Digital team and Marketing Intelligence team to integrate email and digital community building activations into the content calendar.
• Use data to track and evaluate the effectiveness of content and then optimize performance for continuous improvement.
• Develop testing strategies for communication to ensure the most effective approach and to ensure constant learning and optimizing.
• Collaborate closely with cross functional teams to ensure consistent and effective brand messaging.
• Manage external relationships with agency partners. Strong relationship management capabilities are required.

What your strengths are:

• Aim Higher – you always strive to exceed expectations
• Own Your Expertise – you are self-driven and empower yourself to succeed. You demonstrates strong experience in content strategy and data driven marketing communications
• Collaborate Effectively – you are a team player who can build strong relationships with cross functional teams and agency partners
• Engage with Empathy – you objectively consider the needs of others
• Embrace Change – you don’t shy away from trying something different and approach your work with a positive, can-do attitude

What you need to succeed:

• Minimum 5 years of progressive marketing experience with 3-5 years in data driven digital content marketing on either the Marketing Client or Agency side
• Post-secondary education preferably in Business, Marketing, Communications or Digital Marketing.
• Background in customer acquisition, re-engagement and retention strategies
• Knowledge of digital platforms (egs: Facebook, Instagram, YouTube, Twitter)
• Knowledge of content management systems (ie Hey Orca, Hootsuite etc)
• Knowledge of Google Suite.