Position: Content Marketing Manager

Location: Toronto, ON or Vancouver, BC

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COMPANY OVERVIEW

The Humphrey Group is a leadership communication firm solely focused on helping our clients lead every time they communicate. Using our methodology, we deliver communication training and consulting services to thousands of executives, Managers, and professionals. Our programs help clients inspire action in a variety of situations: from formal talks and presentations, to meetings, phone calls and Q&As.

Over the last 30 years, we’ve worked with clients in leading organizations around the world, including Fortune 500 companies, governments, not-for-profits, and entrepreneurial start-ups. We’ve delivered our training in over 15 countries in North America, South America, Europe, Asia, and Australia.

Our offices are located in Toronto, Calgary, Vancouver, and Mexico City.

We’re looking for a motivated, creative, and passionate person to join our team as a Content Marketing Manager. Reporting directly to the Vice President of Business Growth, this position offers great autonomy and flexibility.

JOB OVERVIEW

The Content Marketing Manager’s aim is to successfully carry out the business’ content marketing strategy by publishing and promoting content that achieves the goals set out in the strategy. This role will facilitate ongoing content planning, manage day-to-day content creation, editing, and promotion, as well as report on the results of each content marketing initiative. Job responsibilities include:

• Research and Competitor Analysis. You will conduct research to better understand both our target audience and our competitors. This work includes: analyzing competitors’ content; identifying target audiences and their key demographics, interests, and online behavior; building audiences and catering to personas; facilitating stakeholder surveys to understand and validate strategic and tactical approaches; and determining appropriate subjects and topics for content creation.

• Preparing annual, quarterly, and monthly Content Marketing Plans. Working in collaboration with the Vice President of Business Growth and Marketing, you will create content marketing plans that are informed by the overarching marketing strategy. You will define goals, approaches, and timelines for each content initiative. You will be responsible for managing a content budget, determining the appropriate type of content, overseeing all content channels, as well as executing and monitoring all marketing plans.

• Creating an Editorial Calendar. You will determine the deadlines for creation, publication, and promotion for all content. You will consult the Vice President of Business Growth and Marketing to ensure the editorial calendar is aligned with key launch dates and other marketing campaigns. You will then execute the editorial calendar.

• Content Creation, publication and promotion. You will be responsible for producing, publishing, and promoting all content in alignment with THG’s brand guide, including brand personality, writing styles, punctuation and grammar preferences, SEO best practices, and guidelines for multi-media selection. This will include writing, formatting, editing, and sourcing multi-media content. You will also work to make sure content is optimized for SEO and then load it into the social media automation tool.

• Content Performance Monitoring and Analysis. You will be responsible for continual monitoring and analysis of published content to help determine what’s working and what isn’t. This work includes interpreting data, making recommendations on future initiatives and drawing actionable conclusions. You will also monitor engagement with all content, reply to comments and questions, and note suggestions for future content.

THE SUCCESSFUL CANDIDATE

As a Content Marketing Manager, you love creating high quality, highly-engaging content and are passionate about writing content that compels people. You possess a set of attitudes, skills and capabilities that enable you to deliver exceptional service to our clients and our team.

You are resourceful and innovative. You enjoy managing the content process to meet deadlines and deliverables, and also doing the hands-on work to create content, including writing blogs, social media posts, white papers, and website content. You seek to collaborate with other functions of the business to understand their marketing goals, and can independently craft the campaign strategy.

You are a creative strategist. You are driven by data, and get excited about analyzing conversion rates, impressions, and other statistics. At the same time, you love to tell unique and compelling stories that inspire. You use your business mindset to understand our offerings and our clients’ businesses, which enables you to market successfully to our target audience.

You’re digitally savvy and can use this perspective to guide the development of campaigns to promote new products. You have experience with SEO’s, Google and LinkedIn ads. Attention to detail is important to you and you use your keen eye to set the bar for everything you create. You have knowledge of multimedia graphic design and are able to develop collateral yourself or are comfortable providing directions to others in this area.

You are driven, hardworking, and dependable. You set ambitious goals for yourself and are determined to achieve them. You are comfortable managing multiple projects at once, providing clear direction to vendors, when necessary, and proactively solve problems. You are self-directed with an entrepreneurial spirit, and bring ideas to grow our brand awareness.

You have outstanding interpersonal skills and a genuine ability to relate to others. You communicate clearly and listen effectively. You build strong, long-standing relationships with your colleagues and vendors not because you have to, but because you want to.

You thrive while working in a boutique, growing organization, where the pace is fast and no two days are the same. You’re a team player with a positive attitude and outlook when it comes to a challenge. You pride yourself on approaching every opportunity with a solution-oriented, proactive strategy. You are naturally curious and enjoy being innovative or using an intrapreneurial mindset.

You share the firm’s passion for leadership, growth and development, and align with our values of trust, ownership, excellence, care, creativity, and inclusion.

You have a university degree preferably in marketing or business, and experience working in marketing in a small business. Skill with Adobe Creative Cloud Apps, Hubspot and/or Salesforce is an asset.

HOW TO APPLY

If this role sounds exciting, we want to hear from you! Send us your resume and a cover letter highlighting how your experience has equipped you to take on this role.

Note: Resumes submitted without a cover letter will not be considered.

We are an equal opportunity employer and value diversity at our company. We encourage members of all equity-seeking groups to apply and do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, or disability status.

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Job Types: Full-time, Permanent

Salary: $65,000.00-$70,000.00 per year

Additional pay:

• Bonus pay

Benefits:

• Casual dress
• Company events
• Dental care
• Disability insurance
• Employee assistance program
• Extended health care
• Flexible schedule
• Life insurance
• Paid time off
• Vision care
• Work from home

Schedule:

• 8 hour shift
• Monday to Friday

Education:

• Bachelor’s Degree (required)

Experience:

• Content Marketing: 3 years (required)

Work remotely:

• Temporarily due to COVID-19