Company: Accenture

Location: Toronto, ON

Expected salary:

Job date: Mon, 17 Mar 2025 01:15:26 GMT

Job description: We Are:Accenture Song accelerates growth and value for our clients through sustained customer relevance. Our capabilities span ideation to execution: growth, product and experience design; technology and experience platforms; creative, media and marketing strategy; and campaign, content and channel orchestration. With strong client relationships and deep industry expertise, we help our clients operate at the speed of life through the unlimited potential of imagination, technology and intelligence. Visit us at:There will never be a typical day at Accenture Song, but that’s why people love it here. The opportunities to make a difference while working on exciting client initiatives are limitless in this ever-changing space. Here’s a snapshot of your responsibilities:You Are:The Content Strategist for Life Sciences is a resource that focuses on determining tangible business results for our clients through innovative and effective content strategies. You’ll be responsible for aligning the development of content across the customer lifecycle and all relevant channels: blog, web, events, direct mail, nurture campaigns, paid media, and social media. Working with clients, you’ll plan highly creative content strategies that yield engagement and drive results such as conversion, retention, and customer satisfaction across both patients and HCPs. You will work closely with account, copywriting, design, and analytics teams. You are expected to lead project workstreams and oversee the work of more junior team members. You will work with senior management and are required to analyze and solve moderately complex problems. Create new solutions, leveraging and, where needed, adapting existing methods and procedures.A dynamic and strategic thinker who understands what makes people tick. You are able to build actionable content plans leveraging insights to connect, engage and drive relevance for a multitude of consumers (B2B and B2C) across channels. You’ve honed your craft across channels and understand the highly complex and regulated needs across health and life science. You have consumer personas and journeys imprinted in your DNA. You understand the need to build foundational content structures, put in place governance models to guide future development, and understand the power of SEO and how to leverage it to drive insights and performance.The Work:Build content strategies and lead the strategic process through research, content creation, implementation, analysis, refinement, and optimizationReview and adapt global content for local purposeAssemble and pitch compelling, strategic brand stories to clients — and translate those stories (and business objectives) into innovative digital content strategies across media formats and channelsWork with teams to develop approaches on how to reach target audiences/personas for content amplification, and ensure content is optimized for search engines, sharing, and distribution across channels (includes ongoing review of analytics for continual refinement and optimizations of strategy and deliverables)Develop foundational strategic content documents such as, but not limited to, content architecture, messaging roadmaps, personas, journeys, content calendars, content distribution maps and content maturity frameworksArticulate content strategies that drive MQLs, SALs, SQLs, and opportunities — ensuring content is properly aligned to each stage of the buyer journeyReview content and provide feedback to all contributors to ensure that content aligns to overall campaign strategy and quality standards for client brand, voice, tone and messagingWork with key team members to lead client meetings and strategic workshops, ensuring cross-functional alignment (ie. Brand messaging, voice, personas, positioning, etc.)Draft detailed creative and content briefs, including asset outlines, in alignment with the overall content and campaign strategyUnderstand content best practices (web, email, social, etc.) and ensure adherence across deliverablesAssist in scoping, proposals, client pitches, and other activities that support new business opportunities —with a data mindset that ensures we can demonstrate return on investment for all marketing efforts requires analysis and solving of moderately complex problems. May create new solutions, leveraging and, where needed, adapt existing methods and procedures.Here’s what you’ll need:5+ years of experience in the content field developing content strategies for a wide range of clients in both the B2B and B2C space5+ years owning the content strategy development and execution processes including persona development, journeys, content architectures, content roadmaps and content distribution messaging maps5+ years experience with digital content implementations, how to build content leveraging Martech platform technologies and content production models5+ years experience with developing and executing content strategies within a data driven marketing environment using scaled content services across multiple channels5+ years experience as a lead content strategist with demonstrated ability to create a multi-channel content plan/proposal and present to clientsProven experience with content distribution and amplification, including a deep understanding of email, social, and paid media, with a strong understanding of marketing fundamentals (segmentation, positioning, market analysis)Experience gathering qualitative and quantitative data and applying it to drive effective decision making in the content planning processEnglish is required for this position as this role will regularly interact with stakeholders across Canada, US and other countries across our Global footprint where English is the common language. Due to the significant high volume of interactions with these English-speaking stakeholders, which is inherent to this position, it is not possible to reorganize the company’s activities to avoid this requirement.A University degree is required for this positionBonus points if:Strong influencing skills with the ability to take a leading role in client and internal meetings, articulating ideas in a positive and confident manner.Self-motivated and driven; possess both the ability to work unsupervised and collaboratively with other teams.Enthusiastic and unrelenting attitude towards helping the Agency produce better and better workAbout Accenture We work with one shared purpose: to deliver on the promise of technology and human ingenuity. Every day, more than 775,000 of us help our stakeholders continuously reinvent. Together, we drive positive change and deliver value to our clients, partners, shareholders, communities, and each other.We believe that delivering value requires innovation, and innovation thrives in an inclusive and diverse environment. We actively foster a workplace free from bias, where everyone feels a sense of belonging and is respected and empowered to do their best work.At Accenture, we see well-being holistically, supporting our people’s physical, mental, and financial health. We also provide opportunities to keep skills relevant through certifications, learning, and diverse work experiences. We’re proud to be consistently recognized as one of the World’s Best Workplaces™.Join Accenture to work at the heart of change.Visit us atOur Commitment to Inclusion & DiversityAt Accenture, inclusion and diversity are fundamental to our culture and embedded in our core values. We are committed to creating a workforce where our people can feel comfortable, be themselves and contribute. Like Canada itself, Accenture employees represent a tremendous variety of cultures, ethnicities, beliefs, backgrounds and languages. We offer an inclusive environment regardless of personal characteristics such as ethnicity, religion, gender, sexual orientation, gender identity or expression, age or disability.Requesting an AccommodationAccenture is committed to providing equal employment opportunities for persons with disabilities or religious observances, including reasonable accommodation when needed. If you are hired by Accenture and require accommodation to perform the essential functions of your role, you will be asked to participate in our reasonable accommodation process. Accommodations made to facilitate the recruiting process are not a guarantee of future or continued accommodations once hired.If you would like to be considered for employment opportunities with Accenture and have accommodation needs for a disability or religious observance, please call us toll free at 1 (877) 889-9009, send us an or speak with your recruiter.Other Employment StatementsIt is currently our objective to assign our people to work near where they live. However, given the nature of our business and our need to serve clients, our employees must be available to travel when needed.Job candidates are not required to disclose any offence for which a pardon has been granted.

The content is a job description for a Content Strategist for Life Sciences at Accenture Song. The role involves developing innovative and effective content strategies for clients in the B2B and B2C space. Responsibilities include aligning content across various channels, leading project workstreams, and solving complex problems. The ideal candidate has 5+ years of experience in content strategy, digital content implementation, and data-driven marketing. Strong influencing skills, self-motivation, and the ability to work collaboratively are also required. Accenture emphasizes diversity and inclusion in the workplace and offers opportunities for skills development and learning. Candidates with disabilities or in need of accommodation are encouraged to apply. Travel may be required for the role.