Company: Hilton Grand Vacations

Location: Orlando, FL

Expected salary:

Job date: Sun, 15 Jun 2025 06:56:54 GMT

Job description:

Job Title: Marketing Specialist – Talent Acquisition

Job Description:

We are seeking a dynamic Marketing Specialist to join our Talent Acquisition team. In this role, you will develop compelling marketing materials and messaging strategies, focusing on job postings and candidate correspondence. Your primary goal is to connect with our target profiles and convert potential candidates into applicants, enhancing our employer brand and attracting top talent.

Key Responsibilities:

• Content Creation: Craft engaging and persuasive job postings that effectively communicate our company culture, values, and the unique aspects of the roles we are hiring for.

• Candidate Engagement: Develop personalized candidate correspondence that builds rapport and enthusiasm for our job opportunities, ensuring an engaging candidate experience throughout the recruitment process.

• Targeted Marketing Strategies: Utilize market research insights to identify and connect with niche candidate profiles through tailored messaging that resonates with their interests and career aspirations.

• Brand Consistency: Ensure all marketing materials are aligned with our brand voice and messaging guidelines, reinforcing our positioning in the competitive job market.

• Performance Metrics: Analyze the effectiveness of marketing campaigns and candidate outreach efforts, adjusting strategies as necessary to optimize conversion rates.

• Collaboration: Work closely with hiring managers and the HR team to understand the specific needs of each role, aligning marketing efforts with business objectives.

Qualifications:

• Proven experience in marketing, communications, or a related field, preferably within talent acquisition or human resources.
• Strong writing skills with the ability to create compelling, audience-focused content.
• Familiarity with digital marketing channels and candidate sourcing strategies.
• Excellent interpersonal skills and the ability to connect with diverse audiences.
• Proficiency in analytics tools to measure and report on campaign effectiveness.

Join us in building a strong talent pipeline and making a lasting impact on our organization! If you are passionate about innovative marketing strategies and candidate engagement, we want to hear from you!