Company: AdventHealth

Location: Orlando, FL

Expected salary:

Job date: Thu, 05 Jun 2025 04:25:02 GMT

Job description:

Job Description: Marketing Specialist

Position Overview:
We are seeking a dynamic Marketing Specialist to join our team and contribute to our marketing strategies and initiatives. This role requires a creative thinker with a knack for research and a passion for the industry. The Marketing Specialist will work closely with the marketing team to analyze market trends, develop marketing strategies, and implement campaigns that enhance brand visibility and engagement.

Key Responsibilities:

• Develop and execute comprehensive marketing strategies as assigned.
• Conduct thorough market research to maintain up-to-date industry knowledge and identify trends and opportunities.
• Collaborate with cross-functional teams to create cohesive marketing materials and campaigns.
• Monitor and analyze the effectiveness of marketing efforts through metrics and KPIs, adjusting strategies as necessary.
• Assist in managing social media platforms and generating content to drive engagement.
• Support event planning and coordination for promotional events and trade shows.

The Value You’ll Bring to the Team:

• A strong understanding of market dynamics and consumer behavior.
• Innovative ideas for compelling marketing campaigns.
• Excellent communication and collaboration skills to work effectively within a team.
• Proficiency in digital marketing tools and analytics platforms.
• A proactive attitude and eagerness to learn and grow within the company.

Marketing Strategy Components:

1. Market Research:

   • Conduct surveys and focus groups to gather insights directly from the target audience.
   • Analyze competitor strategies to identify gaps and opportunities.

2. Content Marketing:

   • Create valuable content (blogs, videos, infographics) that resonates with the audience and positions the company as a thought leader.
   • Implement SEO best practices to enhance content visibility.

3. Social Media Engagement:

   • Develop a social media calendar with a mix of promotional, educational, and entertaining posts.
   • Engage with followers to foster community and brand loyalty.

4. Email Marketing Campaigns:

   • Design targeted email campaigns that drive engagement and conversions.
   • A/B test subject lines and content to optimize performance.

5. Performance Analysis:

   • Regularly review marketing metrics and KPIs to assess strategy effectiveness.
   • Utilize insights to fine-tune approaches and maximize return on investment.

If you are ready to make a significant impact on our marketing initiatives and grow in a collaborative environment, we encourage you to apply!