Job title: CRM Digital Marketing Specialist

Company: Sunwing

Job description: Description

Sunwing Travel Group is the largest vertically integrated travel group in North America and during this unprecedented time, we are continuing to search for top talent. We are looking for candidates who are EPIC (entrepreneurial, passionate, innovative, and customer-centric) to join our team and help deliver our purpose “passionate people making vacation dreams come true”.

We want to continue to do our part to help end this pandemic, protect our employees and those vacationing with us, and to support the travel industry’s full recovery. Sunwing requires full vaccination against COVID-19 for our new and existing employees. We will make accommodations for qualifying medical or religious exemptions.

To learn more about our vaccination policy, follow this link:

Also, learn more about our Safe with Sunwing commitment and how Sunwing is keeping its employees and customers safe here:

The Opportunity!

Overview of the role: As the CRM Marketing Specialist, you will support the development and implementation of marketing strategies for direct digital channels (email, app, personalization) contributing to acquisition, conversion, retention, and loyalty goals. Working in partnership with Marketing Operations, Brand, Communications and Translation teams, the successful candidate will play a supporting role in the delivery of CRM campaigns, including campaign planning, content development and campaign optimization. The successful candidate will be a self-starter, have strong attention to detail, and have the ability to manage multiple project timelines in a high-paced environment.

What You’ll Be a Part Of!

• Remote and Hybrid Work Opportunities
• Grow your career with challenging and rewarding work that makes a difference
• Opportunity to give back through our social responsibility initiatives
• Work with a fun, passionate, travel-loving team!
• Great travel perks!
• Free Parking
• Open concept, collaborative workspace
• See for yourself!

What You’ll Do:

• Schedule and maintain the calendar of ad hoc digital campaigns across all direct channels (email, app, personalization)
• Contribute to the planning, implementation and monitoring of automated journeys and life-cycle based campaigns across all channels
• Coordinate with internal stakeholders to ensure campaign creation and execution are delivered on time and with minimal executional issues
• With the support of the Manager, CRM Marketing, contribute to campaign messaging, segmentation and personalization tactics based on a solid understanding of business and campaign level objectives
• Coordinate execution of cooperative marketing activities to ensure all digital direct marketing commitments are fulfilled
• Support campaign testing plans, ensuring requirements are implemented across all relevant channels
• Contribute to and implement campaign briefs across all digital direct channels.
• Liaise with internal stakeholders, including Creative, Communications, Brand and Translation teams, to brief, acquire, and traffic all content necessary for digital direct campaigns
• Ensure all content is on-brand, supports campaign objectives, and is aligned across all channels
• Work closely with Digital Marketing coordinators to support execution of campaigns, playing a key role in quality assurance

What You’ll Need:

• Proven experience in digital marketing, preferably with direct channels such as email
• Ability to maintain a keen attention to detail within a fast passed environment
• Strong English communication skills: French is considered an asset
• A customer-centric mindset
• Proficient in MS Office suite and digital collaboration tools
• Ability to manage and prioritize multiple projects simultaneously

We thank all who apply however only those who meet the qualifications will be contacted.

At Sunwing, diversity is important to us, follow this link: to learn about how Diversity and Inclusion has always been, and continues to be, a top priority for us. We are proud that our workforce is made up of passionate people from all experiences and backgrounds. We are also committed to employment equity and to fostering an inclusive, accessible environment. We welcome applications from everyone. We will accommodate all applicants throughout the hiring process. If you are an individual who requires accommodation to apply to this position, please email

Expected salary:

Location: Toronto, ON

Job date: Sun, 16 Jan 2022 04:54:34 GMT

Apply for the job now!