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CRM Strategy Lead – Accenture – Toronto, ON

Company: Accenture

Location: Toronto, ON

Expected salary:

Job date: Mon, 24 Feb 2025 00:31:02 GMT

Job description: Who We Are:Accenture Song accelerates growth and value for our clients through sustained customer relevance. Our capabilities span ideation to execution: growth, product and experience design; technology and experience platforms; creative, media and marketing strategy; and campaign, content and channel orchestration. With strong client relationships and deep industry expertise, we help our clients operate at the speed of life through the unlimited potential of imagination, technology and intelligence. Visit us at:There will never be a typical day at Accenture Song, but that’s why people love it here. The opportunities to make a difference while working on exciting client initiatives are limitless in this ever-changing space. Here’s a snapshot of your responsibilities:You Are:As a lead in Marketing Advisory, you will be a catalyst for transformation, bridging business challenges with customer-centric solutions to drive meaningful, brand-led growth. Your role will center on crafting and executing relevant experiences across messages, products, and services by tapping into a deep understanding of consumer needs. You’ll leverage people, processes, and technology in a seamless, optimized way to deliver impactful business outcomes.In this role, you will help design and establish the ideal conditions for marketing organizations to thrive. You’ll define the future vision for the brand, refine operational strategies, and oversee the orchestration of transformation. Your strategic insight will be vital in answering critical questions: What do we want to become? How will we operate in the future? How will we drive and manage this transformation?You will create actionable brand strategies for all consumer touchpoints, ensuring that every interaction is purpose-driven and contributes to a powerful brand experience. Your goal will be to drive outsized impact in the market, social platforms, and culture at large.By harnessing technology, data, and insights, you will enable personal, authentic connections that foster meaningful relationships between brands and consumers. Through your work, you will deliver targeted, relevant messaging that drives relevant outcomes and accelerates growth.The Work:Developing and championing marketing strategies to grow our clients’ businessManaging execution of integrated marketing plans to drive customer acquisition, conversion, retention, and other key business objectivesGathering and analyzing research, insights, and data to determine the most valuable opportunities to improve marketing performance and inform marketing approach and strategyProviding subject matter expertise in designing data-driven multichannel relationship marketing strategies utilizing web, mobile, social, email, and traditional direct marketing channelsAdvising on best practices and trends across the ecosystem of marketing capabilities (e.g., content and creative, customer technology, CX)Engaging with senior and executive level clients to collaborate on solutions and approaches to improve and grow their ability to meet business objectivesBuilding trusted relationships with clients and colleagues, viewed as a strategic advisor to help them understand how to grow brands through marketing channels and experiencesPlaying an integral role within the practice to create and expand practice offeringsNurture and mentor junior talent to grow the Marketing Advisory practice and CRM businessHere’s What You’ll Need:10+ years experience in a marketing planning or CRM role and / or working in an agency environment3+ years of experience leading and managing high-performing teamsEnglish is required for this position as this role will regularly interact with stakeholders across Canada, US and other countries across our Global footprint where English is the common language. Due to the significant high volume of interactions with these English-speaking stakeholders, which is inherent to this position, it is not possible to reorganize the company’s activities to avoid this requirement.A minimum of a high school diploma or GED is required for this positionBonus Points If:Strategic skills: strong critical thinker, ability to identify opportunities, break down problems in a logical approach and architect frameworks and solutions, and communicate strategic ideas in a clear, simple mannerExperience using quantitative methods (e.g. data and analytics insights) and qualitative methods (e.g. research) to develop marketing strategiesExperience in developing brand strategies or rolling out new brand transformationsExperience building out assets for client workshops, business development efforts, and constructing high-impact strategiesExperience working with and influencing executive leadersDemonstrated ability to work in a fast-paced dynamic environment with limited guidanceCompensation at Accenture varies depending on a wide array of factors, which may include but are not limited to the specific office location, role, skill set, and level of experience. As required by local law, Accenture provides a reasonable range of compensation, based on full-time employment, for roles that may be hired in British Columbia as set forth below.Role Location Annual Salary RangeBritish Columbia $91,400 to $209,900#LI-NA-FY25About Accenture Accenture is a leading global professional services company that helps the world’s leading organizations build their digital core, optimize their operations, accelerate revenue growth and enhance services—creating tangible value at speed and scale. We are a talent- and innovation-led company with 774,000 people serving clients in more than 120 countries. Technology is at the core of change today, and we are one of the world’s leaders in helping drive that change, with strong ecosystem relationships. We combine our strength in technology and leadership in cloud, data and AI with unmatched industry experience, functional expertise and global delivery capability. Our broad range of services, solutions and assets across Strategy & Consulting, Technology, Operations, Industry X and Song, together with our culture of shared success and commitment to creating 360° value, enable us to help our clients reinvent and build trusted, lasting relationships. We measure our success by the 360° value we create for our clients, each other, our shareholders, partners and communities.Visit us atOur Commitment to Inclusion & DiversityAt Accenture, inclusion and diversity are fundamental to our culture and embedded in our core values. We are committed to creating a workforce where our people can feel comfortable, be themselves and contribute. Like Canada itself, Accenture employees represent a tremendous variety of cultures, ethnicities, beliefs, backgrounds and languages. We offer an inclusive environment regardless of personal characteristics such as ethnicity, religion, gender, sexual orientation, gender identity or expression, age or disability.Requesting an AccommodationAccenture is committed to providing equal employment opportunities for persons with disabilities or religious observances, including reasonable accommodation when needed. If you are hired by Accenture and require accommodation to perform the essential functions of your role, you will be asked to participate in our reasonable accommodation process. Accommodations made to facilitate the recruiting process are not a guarantee of future or continued accommodations once hired.If you would like to be considered for employment opportunities with Accenture and have accommodation needs for a disability or religious observance, please call us toll free at 1 (877) 889-9009, send us an or speak with your recruiter.Other Employment StatementsIt is currently our objective to assign our people to work near where they live. However, given the nature of our business and our need to serve clients, our employees must be available to travel when needed.Job candidates are not required to disclose any offence for which a pardon has been granted.

Accenture Song is a leading global professional services company that focuses on accelerating growth and value for clients through sustained customer relevance. They offer services from growth, product, and experience design, to technology and experience platforms, creative, media, and marketing strategy, and more. The company values diversity and inclusion and is committed to creating a workforce where everyone can feel comfortable and contribute. They are dedicated to providing equal employment opportunities for people with disabilities or religious observances and offer accommodations as needed. Job candidates are not required to disclose any offenses for which a pardon has been granted.

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