Company: Manulife

Location: Toronto, ON

Expected salary:

Job date: Sat, 01 Feb 2025 05:43:25 GMT

Job description: Manulife is embarking on a multi-year journey to build a Global Performance & Digital Marketing CoE (Center of Excellence) which will fuel our bold ambition to become a digital customer leader. This global central organization brings together Marketing Technology (Martech), Demand Generation (Demand Gen), Marketing Measurement, Marketing Automation, Personalization, and other functional areas of Digital Marketing to build a comprehensive, full-funnel approach designed to drive tailored customer journeys powered by connected data, that when integrated raises brand awareness, drives quality traffic, generates leads, secures sales, and fosters brand loyalty.We are seeking a talented and motivated Customer Segmentation Business Analyst to join our team and play a crucial role in leveraging profiling and segmentation capabilities from our Customer Data Platform (CDP) to achieve quantifiable business objectives.Roles & Responsibilities:

• Requirements Gathering – Collaborate with business stakeholders to understand their needs, and accordingly define, and document business objectives, KPIs and measurement criteria for CDP use-cases.
• Requirements Data Mapping – Work closely with data architect, data analysts, and business stakeholders to create data mapping (requirement) documentation based on business use-cases.
• Segmentation Creation and Validation – Utilize the CDP to create customer segments based on behavioral, demographic, and transactional data based on business campaigns and personalization requirements.
• Measurement and Insights – Evaluate the performance of campaigns and initiatives implemented via CDP by analyzing relevant metrics and KPIs, providing insights for optimization.
• Continuous Improvement – Stay informed about industry trends, emerging technologies, and best practices related to customer data management and analytics.
• User Training and Support – Assist end-users in understanding CDP capabilities, data access, and utilization, offering training and support as needed
• Collaboration – Work closely with data engineers, data scientists, marketing teams, and IT to ensure the successful integration of CDP insights into business processes.

Qualifications:

• Bachelor’s degree in Business, Marketing, Data Analytics, or a related field. Master’s degree is a plus.
• Proven experience as a Business Analyst, preferably with exposure to customer data analysis and management (Data Management Platform, Audience Manager, and/or CDP).
• Strong analytical skills, with the ability to transform data into actionable insights and recommendations.
• Proficiency in MS Office, productivity and visualization tools (Power BI) to create compelling reports.
• Familiarity with Customer Data Platforms (CDPs) and customer data management principles.
• Excellent communication skills to effectively convey complex technical concepts to non-technical stakeholders.
• Detail-oriented mindset and a commitment to delivering high-quality work.
• Ability to work collaboratively in a cross-functional team environment.
• Familiarity with data privacy regulations and best practices is a plus.

Join us in our mission to drive data-informed business strategies and enhance customer engagement through our CDP. If you are passionate about leveraging customer data to drive business outcomes, apply now with your resume and a cover letter highlighting your relevant experience and enthusiasm for the role.#LI-hybridAbout Manulife and John HancockManulife Financial Corporation is a leading international financial services provider, helping people make their decisions easier and lives better. To learn more about us, visit .Manulife is an Equal Opportunity EmployerAt Manulife/John Hancock, we embrace our diversity. We strive to attract, develop and retain a workforce that is as diverse as the customers we serve and to foster an inclusive work environment that embraces the strength of cultures and individuals. We are committed to fair recruitment, retention, advancement and compensation, and we administer all of our practices and programs without discrimination on the basis of race, ancestry, place of origin, colour, ethnic origin, citizenship, religion or religious beliefs, creed, sex (including pregnancy and pregnancy-related conditions), sexual orientation, genetic characteristics, veteran status, gender identity, gender expression, age, marital status, family status, disability, or any other ground protected by applicable law.It is our priority to remove barriers to provide equal access to employment. A Human Resources representative will work with applicants who request a reasonable accommodation during the application process. All information shared during the accommodation request process will be stored and used in a manner that is consistent with applicable laws and Manulife/John Hancock policies. To request a reasonable accommodation in the application process, contact .Primary Location Toronto, OntarioWorking ArrangementHybridSalary range is expected to be between $71,925.00 CAD – $119,875.00 CADIf you are applying for this role outside of the primary location, please contact for the salary range for your location. The actual salary will vary depending on local market conditions, geography and relevant job-related factors such as knowledge, skills, qualifications, experience, and education/training. Employees also have the opportunity to participate in incentive programs and earn incentive compensation tied to business and individual performance.Manulife offers eligible employees a wide array of customizable benefits, including health, dental, mental health, vision, short- and long-term disability, life and AD&D insurance coverage, adoption/surrogacy and wellness benefits, and employee/family assistance plans. We also offer eligible employees various retirement savings plans (including pension and a global share ownership plan with employer matching contributions) and financial education and counseling resources. Our generous paid time off program in Canada includes holidays, vacation, personal, and sick days, and we offer the full range of statutory leaves of absence. If you are applying for this role in the U.S., please contact for more information about U.S.-specific paid time off provisions.

Manulife is building a Global Performance & Digital Marketing CoE to become a digital customer leader. They are looking for a Customer Segmentation Business Analyst to leverage customer data for business objectives. Responsibilities include requirements gathering, data mapping, segmentation creation, measurement, and training. Qualifications include a degree in Business or Data Analytics, experience as a Business Analyst, analytical skills, and proficiency in data tools. Manulife promotes diversity and equal opportunity employment. The salary range for the role is expected to be between $71,925.00 CAD – $119,875.00 CAD. Manulife offers a wide array of benefits to eligible employees.