Company: Emerald Logistix

Location: Orlando, FL

Expected salary: $1150 – 1450 per week

Job date: Thu, 26 Jun 2025 04:40:14 GMT

Job description:

Job Title: Marketing Analyst

Job Description:

We are seeking a detail-oriented Marketing Analyst to join our dynamic team. In this role, you will play a crucial part in driving customer engagement and optimizing our marketing strategies through data-driven decision making.

Key Responsibilities:

• Data Analysis: Utilize data analytics tools to gather, analyze, and interpret marketing data to identify trends and insights.
• Campaign Optimization: Evaluate the performance of marketing campaigns, making recommendations for enhancements based on data insights.
• Target Audience Identification: Conduct market research to better understand customer demographics and preferences in order to refine targeting strategies.
• Reporting: Create clear and actionable reports and dashboards on marketing performance metrics to inform stakeholders.
• Collaboration: Work closely with marketing, sales, and product teams to align strategies and ensure cohesive messaging across all channels.
• Customer Engagement: Develop strategies to improve customer engagement, retention, and satisfaction through personalized marketing initiatives.

Qualifications:

• Bachelor’s degree in Marketing, Business, Data Analytics, or a related field.
• Proven experience in a marketing analytics role or similar position.
• Proficiency with data analysis tools (e.g., Google Analytics, Excel, SQL) and marketing platforms.
• Strong analytical and problem-solving skills with a keen eye for detail.
• Excellent communication skills, with the ability to present findings to both technical and non-technical audiences.

Join us and make a significant impact on our marketing efforts as we strive to enhance customer engagement and achieve our business goals through informed, data-driven strategies!