Company: Universal Parks & Resorts

Location: Orlando, FL

Expected salary:

Job date: Sun, 22 Dec 2024 05:36:40 GMT

Job description: The Digital Marketing & Analytics Business Intelligence Analyst is responsible for leading forecasting and market testing initiatives to optimize marketing campaigns. This role involves utilizing CRM systems for executing campaigns, as well as conducting consumer research to inform strategic decision-making. The Analyst will also be involved in creating comprehensive business intelligence reports to track the success of marketing initiatives. Candidates will learn more about specific responsibilities during the recruitment process, but overall, this role involves conducting advanced analysis to drive effective marketing strategies.