Company: Hilton Grand Vacations

Location: Orlando, FL

Expected salary:

Job date: Wed, 25 Jun 2025 22:25:44 GMT

Job description:

Job Title: Database Marketing Analyst

Job Description:

We are seeking a detail-oriented Database Marketing Analyst to join our dynamic marketing team. In this role, you will be responsible for the extraction and analysis of data to support effective list and lead generation strategies. Your primary focus will be to evaluate the performance of various marketing campaigns, providing insights that will drive continuous improvement across our marketing programs.

Key Responsibilities:

• Extract and manipulate data from diverse databases to identify target audiences and generate marketing lists.
• Conduct in-depth analysis of marketing campaigns to assess effectiveness and ROI.
• Develop and maintain reports and dashboards to track key performance metrics.
• Identify trends and opportunities for optimization in marketing strategies based on data insights.
• Collaborate with cross-functional teams to support campaign development and execution.
• Ensure data accuracy, integrity, and security while maintaining compliance with industry regulations.
• Stay up-to-date with the latest data analysis techniques and marketing trends.

Qualifications:

• Bachelor’s degree in Marketing, Data Analysis, Statistics, or a related field.
• Proven experience in data analysis, database management, and marketing analytics.
• Strong proficiency in SQL, Excel, and marketing automation tools.
• Excellent analytical skills with a keen attention to detail.
• Ability to communicate complex data insights in a clear and actionable manner.
• Strong problem-solving skills, with a proactive approach to optimizing marketing efforts.

Join us and play a pivotal role in shaping our marketing strategies through data-driven insights!