Company: Hilton Grand Vacations
Location: Orlando, FL
Expected salary:
Job date: Sun, 22 Jun 2025 05:36:48 GMT
Job description:
Job Title: Database Marketing Analyst (Martech)
Job Description:
We are seeking a detail-oriented Database Marketing Analyst (Martech) to join our dynamic marketing team. In this role, you will be responsible for data extraction, analysis, and lead generation, focusing primarily on marketing technology-based data elements. Your analytical skills will enable you to assess marketing data and campaigns, allowing us to evaluate their effectiveness and drive informed decision-making.
Key Responsibilities:
- Extract, cleanse, and analyze data from various marketing databases and systems to support strategic initiatives.
- Generate targeted lists and leads that align with marketing campaigns and business objectives.
- Conduct in-depth analysis of marketing data and campaign performance to identify trends, insights, and opportunities for optimization.
- Collaborate with cross-functional teams to develop and implement data-driven marketing strategies.
- Monitor and report on key performance indicators (KPIs) to measure campaign success and inform future marketing efforts.
- Maintain and enhance database management systems, ensuring data accuracy and integrity.
- Stay current with emerging marketing technologies and trends to leverage new tools and techniques for data analysis.
Qualifications:
- Bachelor’s degree in Marketing, Data Science, Business, or a related field.
- Proven experience in data analysis and marketing analytics, preferably in a Martech environment.
- Proficiency in SQL, Excel, and data visualization tools; familiarity with CRM and marketing automation platforms is a plus.
- Strong analytical and problem-solving skills with a keen attention to detail.
- Excellent communication skills, both written and verbal, with the ability to present complex data insights clearly.
- Ability to work independently as well as collaboratively in a fast-paced environment.
Join us to leverage your analytical expertise and contribute to our marketing success through insightful data analysis and innovative lead generation strategies.
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