Company: Hilton Grand Vacations

Location: Orlando, FL

Expected salary:

Job date: Thu, 26 Jun 2025 04:12:06 GMT

Job description:

Job Title: Database Marketing Analyst (Martech)

Job Description:

The Database Marketing Analyst (Martech) plays a pivotal role in leveraging data to drive marketing strategies and enhance campaign performance. This position focuses on data extraction, analysis, and lead generation with a strong emphasis on marketing technology-based data elements.

Key Responsibilities:

• Extract and analyze data from various marketing databases to support targeted campaigns and lead generation efforts.
• Evaluate marketing data and campaign effectiveness using advanced analytical techniques and tools.
• Develop and maintain comprehensive reports that provide insights into marketing performance and consumer behavior.
• Collaborate with cross-functional teams to identify data needs and implement marketing technology solutions.
• Monitor and optimize marketing databases to ensure data accuracy and integrity.
• Provide actionable insights and recommendations based on data analysis to improve marketing strategies.
• Stay updated on emerging Martech trends and tools to enhance data-driven decision-making.

Qualifications:

• Bachelor’s degree in Marketing, Statistics, Data Analytics, or a related field.
• Experience in data extraction and analysis, preferably in a marketing context.
• Proficiency with marketing technology tools and databases.
• Strong analytical skills and attention to detail.
• Excellent communication skills to convey complex data insights to non-technical stakeholders.
• Ability to work independently and collaboratively within a team.

Join us to shape data-driven marketing strategies and make a significant impact on our growth!