Company: Hilton Grand Vacations

Location: Orlando, FL

Expected salary:

Job date: Sun, 22 Jun 2025 01:56:40 GMT

Job description:

Job Description: Database Marketing Analyst (Survey)

Position Overview:

We are seeking a motivated and detail-oriented Database Marketing Analyst (Survey) to join our dynamic marketing team. In this role, you will play a crucial part in driving brand-wide marketing strategies by managing data extraction and generating qualified leads for our surveys and campaigns. Your analytical skills will be essential in evaluating marketing performance and identifying opportunities for improvement.

Key Responsibilities:

• Data Management: Extract and compile data from various sources to create targeted lists for marketing surveys and campaigns.

• Lead Generation: Identify and generate leads to boost participation in brand-wide marketing initiatives, enhancing our outreach efforts.

• Survey Analysis: Analyze survey results and campaign data to assess effectiveness, including response rates, engagement, and overall impact on brand objectives.

• Performance Evaluation: Utilize statistical methods and reporting tools to measure the success of marketing campaigns, providing insights for future strategies.

• Collaboration: Work closely with cross-functional teams, including marketing, sales, and product development, to align data-driven insights with broader business goals.

• Continuous Improvement: Develop actionable recommendations based on your findings to refine our marketing approach and enhance overall performance.

Qualifications:

• Bachelor’s degree in Marketing, Business, Statistics, or a related field.
• Proven experience as a Database Marketing Analyst or similar role.
• Proficiency in data analysis tools and software (e.g., SQL, Excel, CRM systems).
• Strong analytical and critical thinking skills, with a keen eye for detail.
• Excellent communication skills, both verbal and written.
• Ability to work independently as well as collaboratively in a team environment.

What We Offer:

• A collaborative and innovative workplace culture.
• Opportunities for professional development and career growth.
• Competitive salary and benefits package.

If you are passionate about data-driven marketing and are eager to make an impact, we encourage you to apply! Join us in shaping the future of our brand’s marketing initiatives through insightful analysis and strategic thinking.