Digital Advertising Specialist

Toronto, ON

Temporarily remote

Full-time, Permanent

ABOUT THE COMPANY

At Parmida, we are committed to building and developing competitively positioned ecommerce brands. Our goal has always been to provide professional, dependable, products and services, ensuring that our customers’ needs come first. We pride ourselves in equipping forward thinking individuals with the team environment and resources required to bring innovative design, branding and commerce ideas to life.

ABOUT THE ROLE

Parmida is looking for a Performance Marketing Specialist who is an expert at managing and growing our SEM efforts (Search, PLA and extended ad formats) to drive business growth across all our key markets. You will be in charge of creating world class search advertising campaigns, platform tests and strategies. Helping to push Parmida Brands to the forefront of performance advertising.

This candidate will have the opportunity to learn Amazon Advertising from a leading American Amazon Brand.

GENERAL REQUIREMENTS

Punctual
Good attention to detail
Good communication skills, both written and verbal
Passionate and eager to learn more
Shows initiative and ambition
Interacts professionally with all clients and team members
Performs all other duties as required to support overall project completion and success.

DUTIES & RESPONSIBILITIES

The successful creation and management of campaign builds including keyword research, platform setup, creative briefs and audience uploads, under the guidance of a senior team member across advertising platforms such as Google Ads, Bing Ads, and Facebook & Instagram Ads.
Review and interpret ad platforms (e.g. Facebook, Google Ads etc) & analytics data to provide meaningful insight with actionable next steps that drive business results.
Actively researching, discussing and testing new industry platforms, best practices and other relevant digital advertising information. This includes participation in industry workshops.
Monthly campaign reporting and analysis.
Ability to manipulate data in spreadsheets to produce reports and insights.
Short form creative copywriting, including function-based text manipulation.
Daily management and pacing of account budgets and bids.
Involvement in recommending ways to improve the efficiency of the team’s operation
Actively working towards various ads certifications
Possesses strong time and task management skills.
Works in collaboration with the digital advertising team and project managers to strategize, create and manage campaigns based on client expectations.
Works independently on developing insights, implementing and managing smaller accounts.
Able to explain functional advertising components to clients and ads team members.
Consistently driving target business results for clients through target media platforms such as Google Ads, Facebook ads, Bing Ads etc.
Communicates with management or department leads to prioritize needs, resolve conflicts, develop ad strategies, and implement solutions in a timely manner.
Communicate campaign details and objectives as necessary, including KPI expectations and able to provide tactical insights and recommendations towards the client goals.
Daily management and pacing of account budgets and bids.
Interacts professionally with all clients and team members.

Your main KPIs?

Growing Incremental Revenue
Incremental Customer Acquisition
Marketing Spend Efficiency (ROAS/iROAS)

REQUIREMENTS

3-5 years of experience in Performance Search Marketing.
Experience managing high figure SEM budget
Deep understanding of the Search marketing experience ad advertising auction.
Understanding of analytics or attribution tools such as Google Analytics, Omiture or App platforms.
Proven track record of managing SEM campaigns with A/B testing.

Job Types: Full-time, Permanent

Pay: $62.00-$70,000.00 per year

Benefits: