We’re looking for our next Digital Analytics Specialist. Could It Be You?
Questrade’s Marketing team is looking for a Digital Analytics Specialist, who will understand and leverage user behaviour to optimize site performance and analyze website and landing page data, usability and performance, provide insights and recommendation to improve the site conversion rate. The Specialist will develop, implement, and analyze A/B and multivariate testing scenarios for landing pages and popular content pages on Questrade.com and recommend actions to maximize conversions and lead acquisition efforts from paid and earned media channels.
What’s it like working as a Digital Analytics Specialist at Questrade?
Working closely with other digital channel leads, this role will develop and recommended strategy and lead the execution of testing and optimization plans. You will identify opportunities for testing and optimization, with the objective of improving acquisition performance on Questrade.com. You will create optimization roadmaps and prioritize ideas for maximum business impact. You will analyze and present testing results to make actionable recommendations.
Need more details? Keep reading…
In this role, you will conduct UX and Conversion Optimization audits for websites and leverage digital analytics tools and testing tools to deliver relevant, actionable, and insightful recommendations to shape future site development and to inform digital marketing strategies. Tools include, but are not limited to: Google Analytics 360, Google Optimize, and ClickTale/Contentsquare. You will collaborate with traffic generation teams to optimize each conversion path. You will use qualitative and quantitative data to develop and execute a conversion rate optimization strategy and testing plan. You will partner closely with product design, content, social media and paid media teams to test and improve content, creative, copy and audience targeting to ensure campaign optimization.
You will analyze and present testing results in an engaging way with actionable recommendations that can be applied to continuously improve the user experience and site performance. You will lead the action plan; organize and prioritize the work for implementing recommended solutions – collaborating and coordinating with cross-functional partners to deliver on the plan. You will monitor, analyze and report on outcomes of improvements and progress against KPIs. You will maintain a strong understanding of Questrade’s service offering, the relationships with vendors, existing business models and the flows of data in the business.
So are YOU our next Digital Analytics Specialist? You are if…
✔ You have at least 3 years’ enterprise web analytics experience
✔ You have the ability to analyze qualitative and quantitative data to make informed decisions about site optimization
✔ You have strong understanding of analytics with hands on experience in Google Analytics
✔ You have experience with web testing platforms (Google Optimize preferred), heatmapping, and session replay tools
✔ You have a willingness to seek continuous improvement and make tradeoff decisions between speed to execution and quality
✔ You take ownership of tasks and drive projects through to completion
✔ You are a reliable self-starter with attention to detail and passion for quality
✔ You have strong interpersonal, problem-solving and decision-making skills
✔ You are able to work under pressure while managing workloads effectively
✔ You have a willingness to multi-task and to be flexible to take on varied responsibilities
Brownie points if…
✔ You have experience in financial services industry
✔ You have experience in project management
✔ You have experience with Data Studio (or other BI tools)
Sounds like you? Click below to apply!
At Questrade Group of Companies, with multiple office locations around the world, we are committed to fostering a diverse, inclusive and accessible work environment. We value the unique skills and experiences each individual brings, and believe that when our teams feel supported and motivated, their creativity becomes a source of innovation. We are also committed to creating and sustaining a collegial work environment in which all individuals are treated with dignity and respect and also one which reflects the diversity of the communities we serve and operate in to help us revolutionize financial services for the benefit of all of our customers.
Candidates selected for an interview will be contacted directly. If you require accommodation during the recruitment/selection process, please let us know and we will work with you to meet your needs.
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Digital Analytics Specialist
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