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Do you have proven results nurturing leads through a funnel? Love sharing an amazing product with the world? Have extensive experience in building great campaigns that get traction and convert? Eager for your next challenge, with a rapidly growing marketing team? If yes, read on!
Working as a Digital Campaign Specialist at Thinkific, you put your strategic and analytical mind to use to both build campaign strategy and then execute on it. You’ll report on campaign performance and figure out how the Performance team can innovate to improve our metrics. You’ve likely dabbled in a bit of everything in past roles, but you’re passionate about campaign strategy, execution, storytelling, and ultimately helping potential customers solve a problem, and you’re excited to jump into this in your next role!
In this role, you will:
- Strategize, plan, project manage, and implement end-to-end funnel marketing campaigns (like email, website tests, and retargeting ads)
- Review the stages of your funnel to identify areas of opportunity to optimize for growth
- Work with the Leads team to better understand the right type of customers to attract and nurture to sale
- Write, edit, and publish email campaigns
- Outline (and where needed, craft) content and landing pages to help nurture segments through points of the sales funnel
- Diligently analyze and optimize funnel conversion. You love data at your core, drawing insights from it, and then putting those insights to work!
- Build multiple funnels to address different customer sub-segments
- Create one-off campaigns, including webinars, video, and landing pages, as required to assist with overall conversion
- Collaborate with the Creative team to craft campaign assets
To be successful in this role, you likely:
- Have 3+ years of experience in campaign marketing, overseeing the funnel from start to finish
- Possess extensive experience in planning, creating, and executing content campaigns, online events, and other non-PPC digital campaigns
- Are proud of past wins where you’ve generated a large number of consistent, relevant leads that increase conversion from free to paid accounts
- Consider yourself technical. You probably have a working knowledge of HTML/CSS/JavaScript and can fully manage and analyze your own campaigns and tracking code
- Love data, and believe strongly in data-driven decision making
- Are passionate about digital marketing and business growth. We’re building our own company by helping thousands of entrepreneurs around the globe build theirs—it doesn’t get more rewarding than this!
- Can plan optimization and growth experiments in your sleep. Terms like CTR, LTV, Open Rates, A/B Testing, and Acquisition Funnels are also regular parts of your vocabulary.
- Constantly think outside the box, coming up with creative ways to dominate and reignite channels and connections
- Are a copywriting whiz who’s able to write compelling copy that is proven to convert and inspire
You might be the person we’re looking for if you:
- Are eager to learn and grow—you’ve likely had some post-secondary education or have equivalent professional experience in a similar role, and you continue to seek opportunities to level up your skills
- Have past wins you’re proud of where you’ve nurtured a large number of consistent, relevant customers
- Are passionate about digital marketing and business growth. We’re building our own company by helping thousands of entrepreneurs around the globe build theirs—it doesn’t get more rewarding than this!
- Are experienced at identifying customer personas and sub segments and have previously built funnels to successfully nurture customers through the customer journey
- Have direct experience with ActiveCampaign, Intercom, and Unbounce
Bonus points if you:
- Have experience with SEO and PPC (and a willingness to learn more!)
- Led and mentored others in the past
- Have managed campaign budgets
- Have already created your own online course (extra points if you’ve used Thinkific)! If you’ve created your own online course, you already know exactly how our customers think (and how we can find more of them)
This is an incredible role for the right candidate. We can’t wait to meet you!
About us:
We’re about the results of online learning and the people along the way! Thinkific is a software platform that enables entrepreneurs to create, market, sell, and deliver their own online courses.
Our mission is no less than to revolutionize the way people learn and earn online by giving them the tools they need to turn their expertise into a sustainable business that impacts both them and their audience. We believe in meaningful, innovative work: we’re building and expanding an incredible product that empowers course creators around the globe while working collaboratively to learn and succeed together. Together, we’ve served over 50,000 course creators and more than 25 million students, and these numbers are growing each day!
Why we think you’ll like working with us:
- Be part of a team of incredibly talented, passionate, and driven people focused on building and innovating on a best-in-class learning platform
- Make an impact with your work—each person has an equal opportunity to contribute to our goals and every day, we get to see how Thinkific is empowering both course creators and their students
- Join one of the fastest-growing companies in Canada and find opportunities to grow in your own career—offering advancement opportunities for our team members is important to us!
- Contribute to Thinkific’s award-winning culture—we’re one of Canada’s Most Admired Corporate Cultures and a certified Great Place to Work!
- We offer competitive salaries, a comprehensive benefits package including health, dental, vision, and mental health coverage, and an Employee and Family Assistance Program to support the wellbeing of you and your family
- Whether you’re at our Vancouver HQ or working from home, you’ll have the opportunity to build meaningful relationships with Thinkers on your team and across the company through team-wide events, meet and greets with new team members, and regular social events
- Have fun with our team, even while we’re working remotely—join us for an online games session, virtual trivia and paint nights, at-home fitness challenges, or even an online coffee brewing demo!
- Get additional health and wellness support through a lifestyle or health spending account to put your dollars where you need it most, whether that’s subsidizing your gym membership, covering out-of-pocket expenses, or getting new gear
- Enjoy our open vacation policy and flexible work environment, because we know the importance of having a great work-life balance (and sometimes, you do your best work in slippers)
- Learn and Grow is one of our values and we take it seriously, providing opportunities through lunch and learns, training, workshops, mentorship, and our $1500 education allowance
- Grow your career AND your family at Thinkific—you’ll be taken care of with our parental leave top-ups as you add to your family
- Meet the many @dogsofthinkific (and yes, they’re as cute and cuddly as they look)
- Work with the hardware you’re most comfortable with, and upgrade or replace your system when you need to with our technology bonus
- Get set up for success, whether that’s at the office or at home. Whether you need a monitor, laptop stand, keyboard, mouse, or even a desk, we’ll work to ensure you have what you need to do your best work
- Be confident bringing your whole self to work—we’re proud to be an inclusive company with a diverse team and values grounded in ethics and equality
- Here at Thinkific, we know that the different perspectives on our team have led to amazing ideas, more innovation, and, ultimately, our success as a company. Our team welcomes applicants of all backgrounds, experiences, beliefs, identities, and statuses. Whoever you are—we can’t wait to meet you!
Digital Campaign Specialist
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