Company: Johnson & Johnson

Location: Toronto, ON

Expected salary:

Job date: Thu, 15 May 2025 22:53:00 GMT

Job description: At Johnson & Johnson, we believe health is everything. Our strength in healthcare innovation empowers us to build a world where complex diseases are prevented, treated, and cured, where treatments are smarter and less invasive, and solutions are personal. Through our expertise in Innovative Medicine and MedTech, we are uniquely positioned to innovate across the full spectrum of healthcare solutions today to deliver the breakthroughs of tomorrow, and profoundly impact health for humanity. Learn more at https://www.jnj.comJob Function:
Digital MarketingJob Sub Function:
Digital EngagementJob Category:
ProfessionalAll Job Posting Locations:
Toronto, Ontario, CanadaJob Description:Company Overview:Johnson and Johnson Innovative Medicine is seeking a dedicated and motivated individual for the role of Digital Channel Manager, Web Platforms based in Toronto, Ontario.At Johnson & Johnson, we believe health is everything. Our strength in healthcare innovation empowers us to build a world where complex diseases are prevented, treated, and cured, where treatments are smarter and less invasive, and solutions are personal. We’re redefining outdated healthcare ecosystems and infusing them with ground-breaking ideas to help people thrive throughout every stage of their lives. With a reach of more than a billion people every day, there’s no limit to the impact you can make here. Are you ready to reimagine healthcare? Learn more at https://www.jnj.com/.Role Description:Building and scaling sophisticated digital channel capabilities is prioritized as one of the critical growth drivers for our Canadian business. This role will help build this capability, using analytics and insights to improve and optimize our coordinated digital marketing strategy. Key responsibilities include leading a portfolio of websites, driving user experience, and assisting in social media project management, while contributing to critical initiatives aimed at enhancing customer engagement.Key Responsibilities:

• Web Content & Channel Management: be responsible for the management of websites, including effective content management.
• Analytics, Measurement and Optimization: establish & maintain an analytics framework to generate insights for business decision making
• Paid Media Promotions, SEM and SEO: optimize campaigns across various channels to improve visibility, and site traffic
• Customer Experience Personalization: leverage customer data and journey mapping to advise omnichannel strategies and improve user experience
• Website Ecosystem Compliance: implement and maintain digital compliance regulations, including privacy regulations, accessibility, etc.
• Social Media Support: partner with marketing to bring strategies to life with effective social media projects tailored to target audiences
• Vendor Management: lead all aspects of vendor relationship for content creation, web platform management, ensuring alignment with business objectives.

Required Qualifications:

• University bachelor’s degree is required, preferably in business or sciences
• Minimum of 4 years professional business experience, digital preferred.
• Strong understanding of healthcare professional (HCP) communication and pharmaceutical regulatory landscape in Canada (including PAAB)
• Expertise in digital domains, including modern web platforms, web content management systems, and Customer Relationship Management (CRM) systems.
• Experience with modular content development and management using CMS tools (e.g., Sitecore)
• Experience in documenting requirements, writing user stories, and collaborating with agile teams.
• Experience in customer analytics, running metrics for websites and providing insights (e.g., GA4)
• Experience with UI/UX design is a plus
• Strong communication, and presentation skills.
• Proven ability to collaborate effectively and establish relationships with brand marketing teams, IT, agency partners, and technology vendors

Why Join Us:Join a diverse team that thrives on innovation, collaboration and a commitment to improving lives. You will partner with an empowered team of professionals including marketing, technology, analytics and data science to build, scale and implement web capabilities!Accommodations Statement:We are committed to ensuring that individuals with disabilities are provided reasonable accommodations to participate in the job application or interview process, to perform essential job functions, and to gain access to other employment benefits and privileges. Please contact us if you require any accommodations.Johnson & Johnson is an Affirmative Action and Equal Opportunity Employer. All qualified applicants will receive consideration for employment regardless of race, color, religion, sex, sexual orientation, gender identity, age, national origin, or protected veteran status and will not be discriminated against based on disability.For more information on how we support the whole health of our employees throughout their wellness, career and life journey, please visit www.careers.jnj.com.

Johnson & Johnson is seeking a Digital Channel Manager for Web Platforms in Toronto, Ontario. The company emphasizes the importance of healthcare innovation, aiming to transform disease prevention and treatment. The role focuses on enhancing digital marketing strategies through analytics, managing websites, and improving user experience, while ensuring compliance with regulations.

Key responsibilities include:

– Managing web content and strategy
– Establishing analytics frameworks
– Optimizing paid media and SEO efforts
– Personalizing customer experiences
– Supporting social media initiatives
– Leading vendor relationships

Candidates should have a bachelor’s degree, a minimum of four years of digital experience, knowledge of the healthcare regulatory landscape, and expertise in content management and analytics. They value diversity and provide accommodations for individuals with disabilities.

Interested applicants can learn more by visiting their website.