Company: Wonderbrands

Location: Toronto, ON

Expected salary:

Job date: Sun, 17 Aug 2025 03:29:25 GMT

Job description: Introduction Working at Wonderbrands, there is never a dull moment! As a successful company that is continually growing there is always challenging yet rewarding work to be a part of. We have an “entrepreneurial” mindset which encourages all our team members to use their own “creativity” and “out of the box” thinking to come up with solutions and new ideas.OverviewGoodbye ordinary! Hello wonder! We are the makers of Wonder bread, Stonefire, ACE Bakery, Country Harvest, D’Italiano, Gadoua, and Casa Mendosa brands & products, enjoyed by families across North America. We are on a mission to deliver better, fresher tasting baked goods to all, and blending modern technology with traditional baking methods to re-invent the future!OPPORTUNITYDo you have a passion for driving performance in digital retail and unlocking the full potential of retail media? We are seeking a data-driven and strategic Digital Commerce Manager to join our growing team. This role offers the opportunity to lead omnichannel retail media campaigns, partner with top-tier retailers and media agencies, and influence the way our brands show up in digital commerce environments.As the Digital Commerce Manager, you will be responsible for developing and executing outcome-based digital strategies across key customers and platforms. You will collaborate cross-functionally with Sales, Brand, Shopper Marketing, and external media partners to deliver measurable growth and industry-leading programs across our North American business.What Wonderbrands Offers:

• Wonderbrands believes in Home Grown Talent and accelerated career growth
• Competitive Compensation, Health, and Dental Benefits
• Pension plan with matching contribution
• Bonuses
• Discount program that covers almost everything under the sun – Restaurants, gyms, shopping, etc.

Responsibilities Retail Media Strategy & Execution:

• Translate brand and portfolio strategies into best-in-class digital retail media plans across key retailers (Walmart, Loblaw, Kroger, and others).
• Lead the planning and execution of omnichannel retail media campaigns — including media briefing, creative approvals, performance tracking, and post-campaign analysis.
• Manage the retail media budget and reallocate funds to maximize sales, ROAS, and profitability.
• Collaborate with external media vendors and retail partners to align on joint business goals and category growth opportunities.
• Work closely with internal leads and external media agencies to guide strategy, optimize media performance, and maintain reporting excellence.
• Partner with the Brand, Shopper Marketing, and Sales teams to deliver consistent messaging across the full path-to-purchase.

Digital Commerce Optimization:

• Develop annual and quarterly eCommerce strategies tailored to retailer platforms, supporting both brand objectives and customer-specific goals.
• Leverage customer insights, digital shelf analytics, and performance data to inform content, merchandising, and promotional strategies.
• Drive alignment with sales leads and internal stakeholders to activate omnichannel programs that enhance conversion and digital presence.
• Support internal education and capability-building around retail media and eCommerce marketing best practice.

Measurement & Performance:

• Establish KPIs and reporting dashboards to evaluate media effectiveness, campaign performance, and business impact.
• Lead post-campaign analysis and provide insights-driven recommendations for ongoing improvement.
• Stay ahead of industry trends and emerging retail media innovations to drive continuous learning and competitive advantage.

Requirements

• Bachelor’s degree in Marketing, Business, or a related field.
• 5+ years of experience in digital commerce, retail media, performance marketing, or a related field — preferably within CPG or omnichannel retail.
• Strong understanding of retail media platforms, measurement frameworks, and paid media strategy.
• Proven track record of working with agencies and major retailers to deliver digital campaigns with measurable results.
• Advanced analytical skills with the ability to translate data into actionable insights.
• Experience collaborating cross-functionally across Sales, Marketing, Brand, and external partners.
• Proficiency in Microsoft Office (especially Excel and PowerPoint); experience with retail data and analytics tools is a plus.
• Some travel required (15%) within Canada and the USA.
• Role requires 3 days per week on-site at our Head Office.

What is the recipe for a great career at WonderbrandsWonderbrands, is a leading Canadian bakery with 140 years of experience in baking packaged breads. We are the makers of Wonder Bread, Country Harvest, D’Italiano, Gadoua, and Casa Mendosa. We have a network of 14 Bakery Manufacturing facilities across Canada.Wonderbrands, now part of the FGF Brands Group of companies, is unlocking an incredible opportunity for growth through a focus on production innovation capabilities, through a leading-edge supply chain practice and investing deeply in communities where we bake. We are heavily focused on embracing an entrepreneurial drive and a highly collaborative start up culture with an emphasis on cross-functional collaboration.In compliance with Ontario’s Bill 190, we confirm that this posting represents a current, existing vacancy within our organization.Disclaimer: The above describes the general responsibilities, required knowledge and skills. Please keep in mind that other duties may be added or this description may be amended at any time.

Summary

Company Overview:
Wonderbrands is a thriving Canadian bakery known for its popular brands like Wonder Bread, Stonefire, and D’Italiano. Committed to innovation, it blends modern technology with traditional baking to deliver fresh and quality baked goods across North America.

Position: Digital Commerce Manager
Wonderbrands is seeking a strategic and data-driven Digital Commerce Manager to lead digital retail performance and media campaigns. The role involves collaborating with various internal and external stakeholders and optimizing digital commerce strategies.

Key Responsibilities:

• Develop and execute digital retail media strategies for major retailers.
• Manage budget allocations to maximize sales and profitability.
• Collaborate with media partners to align business goals.
• Create eCommerce strategies tailored to specific retailer platforms.
• Establish KPIs for measuring campaign performance and impact.

Requirements:

• Bachelor’s degree in Marketing or related field.
• 5+ years of experience in digital commerce and retail media.
• Strong analytical skills and understanding of retail media platforms.
• Ability to collaborate cross-functionally and manage agency relationships.
• Proficiency in Microsoft Office, with travel requirements (15%).

What Wonderbrands Offers:

• Career growth opportunities and competitive compensation.
• Benefits including health, dental, and pension plans.
• Employee discount programs and bonuses.

Wonderbrands fosters a culture of creativity and collaboration, making it an exciting workplace for those looking to grow in the baking industry.