Company: Sunnybrook Health Sciences Centre

Location: Toronto, ON

Expected salary: $65000 – 73000 per year

Job date: Fri, 14 Mar 2025 01:23:04 GMT

Job description: Title: Digital Fundraising Officer (Hybrid)Department: MarketingReports to: Manager, Digital Marketing (Fundraising)Existing Vacancy: YesDuration: 2 year contractLocation: 2075 Bayview Ave, North York, ON M4N 3M5Sunnybrook Foundation inspires lasting support for Sunnybrook Health Sciences Centre, one of Canada’s largest and most dynamic health science centres impacting the lives of the more than 1.3 million patients it sees each year. Sunnybrook is ranked #2 in Canada and #24 worldwide in Newsweek Magazine’s World’s Best Hospitals 2025 list. This is the seventh consecutive year Sunnybrook has received this recognition.Together with our donor community, Sunnybrook Foundation raises critical funds for Sunnybrook’s world class academic health sciences centre to achieve our shared vision to invent the future of health care. With ambitious goals ahead, the Foundation is committed to continuing to grow our results and impact as we help Sunnybrook to raise sights, uncover new possibilities, develop talent, and deliver exceptional care.We are one team in pursuit of a common purpose – to inspire lasting support for Sunnybrook – and we are guided by our values: Build Connectedness, Act with Integrity, Meaningful Collaboration and Strive for Excellence.Position OverviewReporting to the Digital Marketing Manager (Fundraising), the Digital Fundraising Officer is a passionate fundraiser with developing experience across campaign and content development and using data to drive insights. This 24-month contact will support community fundraising & engagement initiatives across digital platforms. This includes leading and collaborating on fundraising strategies and tactical execution for email, web, paid social and search media while working closely with our donor database and CRM systems.This role is highly collaborative, working closely with teams throughout the organization to integrate digital fundraising initiatives. It is a critical bridge between Marketing and Fundraising.Key Duties and ResponsibilitiesAs the Officer, Digital Fundraising you will:

• Develop and execute fundraising campaigns aimed at acquiring, onboarding, and converting donors through storytelling, creative concepts, testing and reporting.
• Develop motiving and engaging fundraising content for use across digital campaigns and channels including email and web.
• Coordinate with fundraising vendors and support projects to execute campaigns, including email, digital advertising, and web.
• Execute ideas from start to finish using marketing and database platforms such as Salesforce Marketing Cloud and Raiser’s Edge.
• Contribute the analysis and reporting of fundraising and engagement campaigns to ensure objectives, targets, return on investments and other key performance measurements are being met; implement and advise changes if not.
• Using CRM tools and Google Analytics, establish campaign performance metrics to help make data-driven decisions to optimize future campaigns.
• Develop and optimize online donation pages with the goal of growing donor conversion.
• Collaborate with other Foundation teams to integrate digital tactics into different donor journeys and audience groups.

Qualifications and CompetenciesBelow are qualifications and competencies we believe the successful candidate will need for this role:

• 2-4 years’ experience in a digital role, cross-platform fundraising focus is considered an asset.
• Hands-on experience working with data as it pertains to fundraising and engagement campaigns. Experience with Salesforce Marketing Cloud and a donor/customer database is required.
• Experience writing and editing for digital fundraising, and engagement with a clear understanding of how to develop stories to reach various audience segments.
• Familiar with HTML and CSS to customize emails and adapt email templates in Salesforce Marketing Cloud.
• Strong project management skills, with the ability to turn complex strategies into clear and manageable work plans, timelines, and deliverables across channels.
• Experience with Google Analytics and Dashboards, including UTM parameter tactics for optimal cross-platform reporting and analysis.
• Demonstrated understanding A/B testing practices for email and web.
• Proficient in managing paid media campaigns for social and search platforms, collaborating with internal teams and agency for fulfillment.
• Comfortable working in Adobe Photoshop, Canva and/or other digital design applications to edit/adapt creative work produced by designers.
• Working knowledge of a web scripting language is an asset.

Total Rewards PackageThe hiring range for this position is $65,000-73,000. The salary will be determined based on the successful candidate’s years of experience, qualifications and competencies that are relevant to this position.In addition to salary, our competitive compensation package also includes, HOOPP (Healthcare of Ontario Pension Plan), hybrid work environment with a minimum of two (2) days in office and additional Sunny Days (long weekend closures in advance of summer long weekends and Christmas Eve).We thank all applicants in advance. Only those selected for an interview will be contacted.​​​We know that everyone’s career journey looks a bit different and experience comes in many forms. If you’re unsure whether your experience matches all of the requirements but still think this would be a great fit, we encourage you to apply.Sunnybrook Foundation values equity, diversity and inclusion within the workplace and is committed to fostering a work environment where employees can bring their whole selves to work, are valued for their diversity, and feel a sense of belonging.Sunnybrook Foundation is committed to providing accessible employment practices. If you require accommodations during any stage of the recruitment process, please advise us when submitting your application and email FoundationHR@sunnybrook.ca.If you are looking for an exciting opportunity and to build a career in an innovative and dynamic organization, submit your resume by clicking on Apply Now below.Sunnybrook Health Sciences Centre is committed to providing accessible employment practices that are in compliance with the Accessibility for Ontarians with Disabilities Act (AODA). If you require accommodation for disability during any stage of the recruitment process, please indicate this in your cover letter.Sunnybrook Health Sciences Centre is strongly committed to inclusion and diversity within its community and welcomes all applicants including but not limited to: visible minorities, all religions and ethnicities, persons with disabilities, LGBTQ persons, and all others who may contribute to the further diversification of ideas.

The Sunnybrook Foundation is seeking a Digital Fundraising Officer for a 2-year contract. The officer will be responsible for developing and executing fundraising campaigns across digital platforms, coordinating with fundraising vendors, analyzing campaign performance, and optimizing online donation pages. The ideal candidate will have 2-4 years of digital experience, proficiency in data analysis and campaign performance metrics, and strong project management skills. The total rewards package includes a salary range of $65,000-73,000, HOOPP pension, and a hybrid work environment. Sunnybrook Foundation values equity, diversity, and inclusion in the workplace and is committed to providing accessible employment practices.