Company:

Location: Toronto, ON

Expected salary: $55000 – 68000 per year

Job date: Mon, 10 Feb 2025 08:06:08 GMT

Job description: Employment OpportunityDigital Fundraising Officer – Development DepartmentAbout the TSOFor over a century, the Toronto Symphony Orchestra (TSO) has played a fundamental role in shaping and celebrating Canadian culture. Now in our 102nd year, the TSO’s commitment to musical excellence and ability to spark connection remain as strong as ever. With a storied history of acclaimed concerts and recordings, Canadian and international tours, and impactful community partnerships, we are dedicated to engaging and enriching local and national communities through vibrant musical experiences.Music Director Gustavo Gimeno brings an expansive artistic vision, intellectual curiosity, and sense of adventure to programming the 93-musician Orchestra that serves Toronto—one of the world’s most diverse cities. The TSO performs over 100 concerts annually, offering a variety of programming from the classical to music composed in our time.Music has the power to heal, inspire, and connect people from all walks of life. The TSO is privileged to also engage audiences of all ages through an array of education, community access and health and wellness initiatives, primarily funded by philanthropy.Join us for a , or . Visit or .About the OpportunityTitle: Digital Fundraising OfficerReports To: Director of Annual GivingStatus: Permanent Full-timeCompensation: $55,000 – $68,000 competitive benefits and vacationAre you a strategic and innovative digital marketer with a talent for writing compelling content that inspires action? Do you thrive on building meaningful donor connections in the digital space, crafting engaging email communications, and using data-driven insights to enhance fundraising success?The TSO is seeking a Digital Fundraising Officer to write, design, build, and deploy digital fundraising communications. You’ll play a key role in acquiring and retaining donors through strategic, data-driven digital engagement while ensuring email campaigns are compelling, well-executed, and aligned with fundraising goals.You’ll have the opportunity to develop innovative creative, test new ideas, and apply best practices in a collaborative, flexible work environment that values both independent thinking and teamwork.If you’re passionate about digital storytelling, persuasive writing, and executing high-performing email campaigns that engage supporters to enrich lives through music, we’d love to hear from you!Position Summary:The Digital Fundraising Officer is responsible for creating and executing revenue-generating digital communications for the Friends and Impresarios Club giving portfolios (gifts of $1 – $2,499), and supporting additional digital fundraising tactics across the Development team.Major Duties and Responsibilities:Email Communications: (40%)

• Write copy and source appropriate content and creative assets for Friends, Impresarios Club and select Maestro’s Club communications, including text copy, testimonials, spokesperson quotes, photography, etc. Build and deploy Mass emails for the Annual Fund and other Development portfolios (Major Gifts Campaigns, Corporate, Legacy Giving, etc.).
• Execute and optimize email marketing campaigns, including donor journeys and enhanced email user experiences.
• Gather and socialize Development data from email event communications such as RSVPs and donor survey results

Analytics & Reporting: (30%)

• Track and report on key performance indicators (KPIs) for email marketing and digital campaigns, including revenue, appeal response and engagement rates, and audience segment behaviour.
• Use analytics to refine messaging, segmentation, and targeting strategies, ensuring continuous optimization of donor engagement and acquisition efforts.
• Monitor and analyze Google Analytics dashboards, tracking key engagement and conversion metrics to assess web performance, donor behavior, and campaign effectiveness.
• Develop data-driven recommendations based on GA4 insights to refine digital fundraising strategies, optimize donor engagement, and improve ROI.
• Prepare and maintain detailed revenue progress reports for all Annual Giving Direct Response channels, highlighting performance against KPIs and identifying areas for improvement.
• Monitor and track the Annual Giving expense budget, ensuring alignment with fundraising goals and financial targets. Provide regular updates to the Director, Annual Giving on spending and budget utilization.

Project Management: (15%)

• Develop project timelines, track progress, ensure deadlines are met, and communicate updates to project stakeholders to support Annual Giving Direct Response channels.
• Identify and mitigate risks or challenges that could impact project outcomes, ensuring smooth execution of campaigns and initiatives
• Monitor tribute giving and ticket donations, reporting on revenue and recommending actions to maximize subsequent giving
• Coordinate cross-functional collaboration with Development, Marketing, and Development Operations teams to align on campaign and communications objectives and deliverables.

Strategic Collaboration: (10%)

• Work closely with the Development Operations team to ensure donor data is up to date, segmented appropriately, and aligned with campaign objectives.
• Participate with the Director of Annual Giving and the Development team in the planning, strategy, and evaluation of Annual Giving programs.
• Provide input on creative strategies for digital fundraising and engagement initiatives.

General Responsibilities: (5%)

• Act as a TSO representative at performances, TSO events, and donor events to foster relationships with donors and supporters.
• Other duties as assigned to support the Development team and organizational priorities.

The Toronto Symphony Orchestra is seeking a Digital Fundraising Officer to oversee digital fundraising communications for various portfolios. The role involves creating and executing email campaigns, analyzing performance metrics, managing project timelines, and collaborating with various teams to achieve fundraising goals. The ideal candidate should have a strong background in digital marketing, persuasive writing skills, and a passion for engaging supporters to enrich lives through music. The position offers a competitive salary and benefits package.