Digital Fundraising Specialist

Job title: Digital Fundraising Specialist

Company: The Salvation Army

Job description: Description

The Digital Fundraising Specialist will work with vendors to assist Territorial Annual Giving Manager with the development of the digital fundraising strategy, source or create donor-centric content and drive timelines to increase online giving and stewardship. There is a strong focus on donor renewal, new donor acquisition and donor retention strategies.

KEY RESPONSIBILITIES:

Digital Fundraising

Assist to develop and implement a strategic digital fundraising strategy to grow online giving from existing donors and acquire new donors – single gifts and monthly giving donors
Collaborate with Communications and Marketing team to determine the timing and social media assets for each digital fundraising campaign
Manage timelines for each campaign to ensure deadlines are met
Coordinate the digital fundraising for Emergency Disasters – national and international , including immediate response, digital stewardship and collaboration with Marketing, EDS and World Services
Identify opportunities to increase efficiencies and maximize revenue

Fundraising & Stewardship

Employ a donor-centric approach to fundraising and stewardship
Test digital fundraising strategies to determine the best approach for donor retention and acquisition
Assist to develop and manage stewardship plans for online single gift and monthly donors, in conjunction with the Campaign Coordinator; maintain ongoing stewardship
Monitor and report on digital fundraising donor acquisition and retention, and all digital fundraising campaigns
Segment donor file to optimize donor experience and revenue potential
Work with the Annual Giving Manager to create an integrated approach to fundraising through various channels
Strategically manage and promote mobile giving
Develop, administer and synthesize results for digital donor surveys
Work with Database Manager to ensure donor data is captured accurately in Raiser’s Edge NXT

Content

Collaborate with the Communications and Marketing team to gather content for fundraising appeals, e-newsletters and digital stewardship
Connect directly with divisions and clients to arrange for interviews, content and photo opportunities
Edit content to ensure messaging is compelling, donor-centric and it meets The Salvation Army messaging guidelines

Administration

Produce campaign reports and donors lists for divisions on a regular basis and as requested
Key contact for online giving vendor
Coordinate digital campaigns collaboratively with Marketing & Communications, assisting with digital creation and campaign execution as needed
Provide back up to the Territorial Campaign Coordinator as needed
Other duties as assigned

QUALIFICATIONS AND EDUCATION REQUIREMENTS:

Education/Certifications:

Post-secondary degree or diploma in Fundraising, Marketing or equivalent experience

Experience:

3-5 years of experience in annual giving fundraising, specifically digital fundraising
Writing and editing experience

Required Skills/Knowledge:

Knowledge of fund development best practices and principles
Ability to lead projects to meet expected outcomes
Strong knowledge of current and developing online fundraising strategies, social media, mobile and new technologies
Thorough understanding of Blackbaud’s Raiser’s Edge NXT and digital marketing tools
Comprehensive knowledge of Microsoft Office including Word, Excel, and PowerPoint
A demonstrated understanding of philanthropic trends both nationally and internationally
Detail-oriented with a high level of accuracy
Strong organizational and interpersonal communication skills
Ability to prioritize and manage multiple tasks and a variety of demands

PREFERRED SKILLS/CAPABILITIES:

Detail-oriented, with strong organizational and planning skills
Writing and editing experience
Graphic design experience is an asset

Please include the competition # 21-058 in the subject line of your email

Expected salary: $49177 – 61471 per year

Location: Toronto, ON

Job date: Sun, 29 Aug 2021 03:23:21 GMT

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