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Digital Fundraising Specialist

Job title: Digital Fundraising Specialist

Company: The Salvation Army

Job description: Description

The Digital Fundraising Specialist will work with vendors to assist Territorial Annual Giving Manager with the development of the digital fundraising strategy, source or create donor-centric content and drive timelines to increase online giving and stewardship. There is a strong focus on donor renewal, new donor acquisition and donor retention strategies.


Digital Fundraising

  • Assist to develop and implement a strategic digital fundraising strategy to grow online giving from existing donors and acquire new donors – single gifts and monthly giving donors
  • Collaborate with Communications and Marketing team to determine the timing and social media assets for each digital fundraising campaign
  • Manage timelines for each campaign to ensure deadlines are met
  • Coordinate the digital fundraising for Emergency Disasters – national and international , including immediate response, digital stewardship and collaboration with Marketing, EDS and World Services
  • Identify opportunities to increase efficiencies and maximize revenue

Fundraising & Stewardship

  • Employ a donor-centric approach to fundraising and stewardship
  • Test digital fundraising strategies to determine the best approach for donor retention and acquisition
  • Assist to develop and manage stewardship plans for online single gift and monthly donors, in conjunction with the Campaign Coordinator; maintain ongoing stewardship
  • Monitor and report on digital fundraising donor acquisition and retention, and all digital fundraising campaigns
  • Segment donor file to optimize donor experience and revenue potential
  • Work with the Annual Giving Manager to create an integrated approach to fundraising through various channels
  • Strategically manage and promote mobile giving
  • Develop, administer and synthesize results for digital donor surveys
  • Work with Database Manager to ensure donor data is captured accurately in Raiser’s Edge NXT


  • Collaborate with the Communications and Marketing team to gather content for fundraising appeals, e-newsletters and digital stewardship
  • Connect directly with divisions and clients to arrange for interviews, content and photo opportunities
  • Edit content to ensure messaging is compelling, donor-centric and it meets The Salvation Army messaging guidelines


  • Produce campaign reports and donors lists for divisions on a regular basis and as requested
  • Key contact for online giving vendor
  • Coordinate digital campaigns collaboratively with Marketing & Communications, assisting with digital creation and campaign execution as needed
  • Provide back up to the Territorial Campaign Coordinator as needed
  • Other duties as assigned



  • Post-secondary degree or diploma in Fundraising, Marketing or equivalent experience


  • 3-5 years of experience in annual giving fundraising, specifically digital fundraising
  • Writing and editing experience

Required Skills/Knowledge:

  • Knowledge of fund development best practices and principles
  • Ability to lead projects to meet expected outcomes
  • Strong knowledge of current and developing online fundraising strategies, social media, mobile and new technologies
  • Thorough understanding of Blackbaud’s Raiser’s Edge NXT and digital marketing tools
  • Comprehensive knowledge of Microsoft Office including Word, Excel, and PowerPoint
  • A demonstrated understanding of philanthropic trends both nationally and internationally
  • Detail-oriented with a high level of accuracy
  • Strong organizational and interpersonal communication skills
  • Ability to prioritize and manage multiple tasks and a variety of demands


  • Detail-oriented, with strong organizational and planning skills
  • Writing and editing experience
  • Graphic design experience is an asset

Please include the competition # 21-058 in the subject line of your email

Expected salary: $49177 – 61471 per year

Location: Toronto, ON

Job date: Sun, 29 Aug 2021 03:23:21 GMT

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