The Digital Fundraising Specialist will work with vendors to assist Territorial Annual Giving Manager with the development of the digital fundraising strategy, source or create donor-centric content and drive timelines to increase online giving and stewardship. There is a strong focus on donor renewal, new donor acquisition and donor retention strategies.

Digital Fundraising

• Assist to develop and implement a strategic digital fundraising strategy to grow online giving from existing donors and acquire new donors – single gifts and monthly giving donors
• Collaborate with Communications and Marketing team to determine the timing and social media assets for each digital fundraising campaign
• Manage timelines for each campaign to ensure deadlines are met
• Coordinate the digital fundraising for Emergency Disasters – national and international , including immediate response, digital stewardship and collaboration with Marketing, EDS and World Services
• Identify opportunities to increase efficiencies and maximize revenue

Fundraising & Stewardship

• Employ a donor-centric approach to fundraising and stewardship
• Test digital fundraising strategies to determine the best approach for donor retention and acquisition
• Assist to develop and manage stewardship plans for online single gift and monthly donors, in conjunction with the Campaign Coordinator; maintain ongoing stewardship
• Monitor and report on digital fundraising donor acquisition and retention, and all digital fundraising campaigns
• Segment donor file to optimize donor experience and revenue potential
• Work with the Annual Giving Manager to create an integrated approach to fundraising through various channels
• Strategically manage and promote mobile giving
• Develop, administer and synthesize results for digital donor surveys
• Work with Database Manager to ensure donor data is captured accurately in Raiser’s Edge NXT

Content

• Collaborate with the Communications and Marketing team to gather content for fundraising appeals, e-newsletters and digital stewardship
• Connect directly with divisions and clients to arrange for interviews, content and photo opportunities
• Edit content to ensure messaging is compelling, donor-centric and it meets The Salvation Army messaging guidelines

Administration

• Produce campaign reports and donors lists for divisions on a regular basis and as requested
• Key contact for online giving vendor
• Coordinate digital campaigns collaboratively with Marketing & Communications, assisting with digital creation and campaign execution as needed
• Provide back up to the Territorial Campaign Coordinator as needed
• Other duties as assigned

Education/Certifications:

• Post-secondary degree or diploma in Fundraising, Marketing or equivalent experience

Experience:

• 3-5 years of experience in annual giving fundraising, specifically digital fundraising
• Writing and editing experience

Required Skills/Knowledge:

• Knowledge of fund development best practices and principles
• Ability to lead projects to meet expected outcomes
• Strong knowledge of current and developing online fundraising strategies, social media, mobile and new technologies
• Thorough understanding of Blackbaud’s Raiser’s Edge NXT and digital marketing tools
• Comprehensive knowledge of Microsoft Office including Word, Excel, and PowerPoint
• A demonstrated understanding of philanthropic trends both nationally and internationally
• Detail-oriented with a high level of accuracy
• Strong organizational and interpersonal communication skills
• Ability to prioritize and manage multiple tasks and a variety of demands

• Detail-oriented, with strong organizational and planning skills
• Writing and editing experience
• Graphic design experience is an asset

Please include the competition # 21-058 in the subject line of your email