Elite Digital (https://elitedigitalagency.com) is an award-winning digital marketing agency that is growing rapidly. For over 15 years, we have worked with many of the country’s leading brands as their one-stop partner for cohesive digital marketing campaigns, web design and development, search marketing and optimization, social media, mobile apps, marketing automation, and more. We have a client roster spanning multiple verticals, which leads to new and exciting challenges and opportunities. We are known for our high-quality innovative work powered by really amazing people.

A few of our proud accolades…

• Growth 400, Canada’s Fastest-Growing Companies 2019 (#80), Report on Business
• Growth 500, Canada’s Fastest-Growing Companies 2019 (#101), 2018 (#87), Canadian Business
• Business Excellence Award, Toronto Board of Trade
• Best Consumer Website, Summit International Awards
• Best Consumer Micro-site, Summit International Awards
• Best Rebranding, Summit International Awards
• Top 50 Email Service Providers, Website Magazine
• Canada’s Top 300 IT Companies, Backbone Magazine

JOB SUMMARY

The Digital Marketing Analyst will report to the Senior Digital Marketing Analyst and work closely with internal teams and be responsible for setting up Google Tag Manager, Google Analytics Properties and Optimization Tools. They will also closely monitor the traffic and progress of websites and campaigns pertaining to PPC Adwords, Social, Email, SMS Marketing and flag issues as well as opportunities for optimization and correction when needed.

MAJOR RESPONSIBILITIES

• Setting up web analytics including google tag manager, conversion goals, events and tracking tags
• Establish detailed remarketing lists based on conversions, audience behaviour, web traffic, etc.
• Setting up and generating period reports on analytics and campaigns
• Creating presentations and reports on the progress of clients’ campaigns
• Utilize key findings and report to the Digital Marketing Strategist
• Monitor website and PPC, Organic, Social campaign performance to ensure conversions are achieved
• Complete QA checklist for analytics and GTM set up and review with Digital Marketing Strategist
• Review data and provide insights based on performance to guide on-site, landing page and campaign optimization to help improve performance
• Support on marketing research and providing key findings based on first party and third party data to help inform digital strategy

EDUCATION & TRAINING

• Post secondary degree or diploma in Marketing, Communications or related field
• Advanced Google Analytics Certification

EXPERIENCE, TECHNICAL SKILLS and KEY COMPETENCIES

• At least 2+ years of experience working in digital marketing
• Experience using data visualization tools such as Data Studio, PowerBI or Tableau is an asset
• Must have an understanding of 5 key reporting dashboards in Google Analytics (real-time, audience, acquisition, behaviour and conversions)
• Must have experience and strong understanding of setting up Google Tag Manager
• General understanding of HTML and best practices
• Highly analytical, data driven and results oriented
• Advanced proficiency with the Microsoft Office suite, especially Excel.
• Must be detail oriented
• Exceptional organizational skills and multi-tasking capability

BENEFITS

• Currently working remotely
• Work From Home office upgrade subsidy*
• Future opportunities to build working remotely into the employment norms
• Flexible Sick day policy
• Elite Sponsored Time off for the Holidays
• Family First Philosophy
• Free gourmet coffee and snacks in office*
• Monthly catered lunches when in office*
• Casual Dress Code*
• Flexible working hours
• Training & Development Budget
  • Regular Lunch & Learns
• Company social events*
• Company sports teams*
• Opportunity to attend conferences and events*
• Corporate Fitness Memberships Rate*
• Professional Growth opportunities
• Virtual Yoga
• Virtual Company social and culture building events such as:
  • House Cup Competitions and Virtual Team Building events
  • Elite Fun Virtual Trivia Challenges
  • Theme Days
  • Elite Social/Birthday Celebrations
  • Virtual Fitness-Wellness challenges

COVID-19 Response

At Elite Digital Inc, safety is our top priority and all decisions this year have been made strictly from a health and safety perspective. Since March, 2020, we have been practicing all of the proper steps to “flatten the curve” and keep ourselves and our society safe. Our organization worked very hard to come up with many creative solutions to be able to look after our employees and allow them to maintain full employment during the entire pandemic. Over the past few months, we have found much success and our employees have been able to thrive working in a remote environment. Based on this ability to succeed, Elite will continue to work from home until we feel it’s the right time for our organization and our employees to return.

Plans for the future include:

o Our “new normal” will include a hybrid of working from the office, and remotely.

o There will be a gradual and voluntary return to the office that includes the employee’s feedback, ensuring their comfort in the transition. We are not mandating any return at this point.

o Open concept office with room to social distance

o Appointment style booking for office attendance to ensure compliance with business capacity recommendations

o Adherence to safety protocol requirements and wellness screening

o Sanitization stations with automatic dispensers and more

On behalf of the entire Elite team, please know that we will be here for you when you need us as we face this head-on together; unified in our commitment and united in our abilities to face whatever may come next.

Sincerely,

Elite Digital Inc.

We value diversity and inclusion and encourage all qualified people to apply. If we can make this easier through accommodation in the recruitment process, please make it clear within your cover letter. We will review applications as they are received and look forward to hearing from you.