Job title: Digital Marketing and Communications Manager

Company: Ontario Lottery and Gaming

Job description: Digital Marketing and Communications Manager

GAME ON – OLG needs you

We’ve said GAME ON, and we mean it – OLG is rapidly transforming its organization to better serve Ontarians by delivering great gaming experiences through our digital, retail lottery, and land-based casino channels. In our fiscal 2019-20 year alone, OLG delivered over $2.3 billion in net profit to the Province of Ontario. OLG is now expanding our horizons even further, with a new strategic direction, to become a world class gaming entertainment leader with a globally admired digital platform.

We are ready to take this game to the next level and need a passionate Digital Marketing and Communications Manager to manage the implementation and delivery of OLG’s Responsible Gambling (RG) PlaySmart Brand & Communications strategy with focus on developing and delivering player education communications, media plans, management of digital platforms and/or RG content development and deployment across various enterprise and product channels.

YOUR ROLE IN THE GAME

Reporting to the Director, Program Development & Delivery , you will be empowered to:

Manage the development of player education and experience programming and/or content across new and existing channels to promote positive play and risk reduction, including integration with Product, Brand and Marketing teams and processes for mass media marketing campaigns.

Manage and deliver Social Responsibility User Experience (UX) across digital platforms including OLG.ca and PlaySmart.ca. Responsible for managing internal and external stakeholders to deliver updated content, creative, and site infrastructure.

Support development and execution of PlaySmart media plans, including planning, developing briefs for player education materials, monitoring digital campaign metrics (Search Engine Optimization and Search Engine Marketing) including alignment with creative agency and internal marketing teams.

Collaborate effectively with internal brand and product teams to guide vendor and agency engagements on the development of RG player education programming and/or content for enterprise and all product channels and internal employee-focused communications channels.

Collaborate closely with the Social Responsibility Strategy and Delivery teams to ensure development of program materials and content which align with strategic objectives and enable effective and efficient implementation

Integrate Social Responsibility/RG strategic program and policy direction into the development of effective player and employee materials/content including evaluation and dissemination of key learnings from on-going research and analytics (PlaySmart.ca/OLG.ca/Campaign and promotional metrics)

Provide RG subject matter expertise to ongoing and new business initiatives including Lighthouse/Labs.

Support management of PlaySmart budget including financial document verification, processing and updating tracking documents.

Apply business judgements and acumen in regards to ongoing effective and quality content development for the RG Program in order to enable streamlined delivery whilst mitigating potential risks/issues

WHAT YOU NEED TO PLAY

Work Experience: 3 – 5 years in a similar role with a focus in Corporate Social Responsibility or marketing 3 – 5 years in a similar role with a focus in Corporate Social Responsibility or marketing.

Education: University degree in business management, marketing or related field. Strong knowledge of Corporate Social Responsibility. Strong knowledge of advertising and marketing practices. Understanding of gaming industry and operations. Exhibit high level of integrity.

Critical Skills: Problem solving skills. Digital marketing practices including SEM/SEO. Strong oral and written communication skills. Strong relationship management skills. Strong project management skills. Exceptional creative visual and persuasive writing skills. Proficiency in Microsoft Suite.

Negotiation and Influence: Ability to negotiate and influence effectively while being open to perspectives and maintaining strong relationships

Strategic Thinker: Strong strategic and critical thinker with ability to delve into unique challenges and find creative solutions

Collaboration & Fun: Inclusive and collaborative work style while creating fun and excitement in our work

Integrity and Trust: Do what’s right and operate with transparency and openness

PERKS OF JOINING OUR TEAM

Part of a Bigger Picture: socially responsible company that gives back all its profits to the province and people of Ontario

Flexible Work Environment: to help balance both work and life

You Matter: family friendly work practices and remote work

Freedom to Innovate: supports new and better ways to be successful

Be your Authentic Self: environment that values diversity as a source of strength

Learning Galore: 24-7 access to robust online learning programs

Public Service Pension Plan: participate in a major defined benefit pension plan sponsored by the Government of Ontario

Variable Pay Program: performance-based incentives to share in our success

Learn about OLG – GAME ON!

OLG’s purpose is to contribute to a better Ontario by delivering great entertainment experiences for our customers. We are a multi-billion-dollar organization with a wide array of business lines including, lottery, land-based casinos, digital lottery and casino, horseracing, and charitable gaming. OLG is amidst a massive transformation focusing on being customer obsessed and bringing our digital business to a whole new level.

The key to our success is our people. Our culture will be grounded in true, positive partnerships that embrace trust, clarity, and openness in all that we do. We are supporting and empowering employees and teams across the organization through greater accountability, leadership development and growth opportunities. OLG is embracing more flexible work options and family friendly work practices including remote work.

Equity, diversity, and inclusion are essential elements of our culture, the cornerstone to our values of respect, integrity, stewardship, and excellence. At OLG, our employees have the space to be themselves and use their perspectives and skills to benefit the people and the Province of Ontario.

While we are re-shaping and growing our business, we are unwavering when it comes to living our purpose, and ensuring our business delivers meaningful benefits for the people of Ontario. OLG’s net profits are reinvested back into the province, contributing to the quality of life for Ontarians.

To learn more about OLG go to our website at

We look forward to hearing from you, interested applicants please apply online by September 9, 2022.

OLG is an equal opportunity employer. We are committed to providing employment accommodation in accordance with the Ontario Human Rights Code and the Accessibility for Ontarians with Disabilities Act. Please contact Human Resources at if you require accommodation at any time throughout the hire process.

We thank you for your interest in this opportunity; however only those individuals selected for an interview will be contacted.

Expected salary:

Location: Toronto, ON

Job date: Sun, 28 Aug 2022 01:57:06 GMT

Apply for the job now!