Company: Pearson PLC
Job description: Pearson is looking for a Digital Marketing Associate to join our leading marketing team. This is an opportunity to work alongside a great team on full funnel activity in a fast-paced creative environment. This is an opportunity to design, implement, measure and iterate on an integrated campaign that drives Pearson’s purpose of helping people make progress in their lives through learning.
Pearson is the world’s learning company. Our trusted personalized course content, digital resources and apps for higher education are the seeds of learning that become the catalyst for the world’s innovations, personal and global.
The Digital Marketing Associate will get the opportunity to work with and learn from our marketing leaders with a track record of success. With the support of your colleagues, you will be Higher Education’s point person when it comes to building assets for promotional materials and social campaigns, organic and paid. You have an eye for design and the technical skills to bring your ideas to life. You can clearly and succinctly communicate the value of a brand and its products. You are curious about higher education, learner and instructor experiences and passionate about integrating diversity, equity and inclusion to create authentic messages that reflect our community.
In return, you will gain an in-depth understanding of our instructor market in Canadian universities and colleges. You will also have opportunities to collaborate with other Pearson geographies and agencies on coordinated marketing campaigns. This is a full time position with a company that is poised for continued growth, values employee health and well-being and a culture that puts customers first.
Your Responsibilities:
Content Development
Develop content goals and strategies and pitch ideas
Create or incorporate illustrations, pictures, and designs to reflect the desired theme and tone of the communications
Coordinate with outside agencies and other Pearson geographies as necessary
Research and identify potential partner organizations and influencers for collaboration opportunities
Manage the editorial (content) calendar and the distribution of content through our various channels
Analyze performance indicators and web traffic for created content
Collaborate to translate the company’s overall growth strategy and vision into content
Graphic Design:
Create a wide range of graphics, layouts and videos for product illustrations, social media posts, websites, digital advertisements and other marketing materials
Write new web content (including instructor blogs) and edit existing content
Develop clear and engaging content that is consistent with the company’s brand image and voice, that addresses both business goals and consumer needs
Qualifications:
Bachelor’s degree, diploma or equivalent experience in marketing, mass communication, or graphic design
Experience in copywriting, graphic design, video editing or a related field, with a strong portfolio.
Strong working knowledge of graphic design, photo editing and video editing software, including Photoshop, Illustrator, InDesign, Premiere Pro and After Effects.
Exemplary written and verbal communication skills.
Strong attention to detail, multitasking, and analytical skills.
Ability to work effectively both independently and as part of a team.
A strong eye for visual composition.
Effective time management skills and the ability to meet deadlines.
Understanding of marketing, production, website design, corporate identity, advertisements, and multimedia design.
Professional approach to time, costs and deadlines
Demonstrates (and enjoys) creative thinking and problem solving
Good working knowledge of HTML and SEO is advantageous
Familiarity with various social media outlets (Twitter, Facebook, Instagram etc) and social media marketing is advantageous
Job: MARKETING
Organization: Higher Education
Schedule: FULL_TIME
Req ID: 2804
Expected salary:
Location: Toronto, ON
Job date: Sat, 05 Feb 2022 23:34:41 GMT
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