Description

Join our team

Our team spends our days developing and leading exceptional full-funnel campaigns that deliver on business and communication objectives across the mobility portfolio. In this exciting role, the Digital Marketing Communications Specialist will be responsible for contributing to our performance digital portfolio, with a focus on paid search strategy and results. The successful candidate will be a strong collaborator, driven by curiosity, and have working knowledge of digital marketing practices and platforms.

Here’s the impact you’ll make and what we’ll accomplish together

• Support the brand’s paid search planning and execution with our agency partners, laddering to the overarching performance digital strategy and approach
• Analyze campaign results to recommend optimizations and improvements that drive acquisition and efficiencies
• Collaborate on budget planning and pacing to ensure they’re spent efficiently and effectively, and necessary optimizations are made regularly
• Collaborate with internal pricing, product and web teams on go-to-market projects and promos to drive traffic and conversion on telus.com, and ensure a seamless customer journey
• Collaborate on digital projects including GA360 adoption, SEO, and Adobe dashboard improvements, pixel and tracking implementation, etc.
• Collaborate on organic search strategy and paid interlock strategies
• Drive digital reporting with agency partners to deliver regular campaign updates on performance, learnings and optimization recommendations to leadership

You’re a missing piece of the puzzle

• Ability to use analytics to distill insights and make thoughtful, strategic recommendations
• Excellent interpersonal and organizational skills; ability to work with diverse groups and cross-functional partners to achieve the best business outcomes
• Curiosity to dig into insights to better understand our customers and how to connect with them
• Ownership mentality, coupled with a positive attitude and a sense of urgency

Qualifications

Required knowledge

• Experience in brand marketing and paid digital
• Experience with the creative development and media process, client or agency-side
• Working knowledge of Google Marketing platforms (GA360, SA360, DV360, Campaign Manager) and Adobe Omniture platforms
• Strong analytical, critical thinking and organizational skills
• Action and results oriented personality with strong business acumen