Job title: Digital Marketing Coordinator

Company: Ratehub

Job description: Who is Ratehub Inc?

We’re a company on a mission. Every single team member, from product & engineering, to sales & marketing, finance, operations and everything in between is obsessed with one thing; helping Canadian’s make better financial choices. And we’re pretty great at it, too. Via our digital application technology and our award winning in-house brokerages, we help over 1m Canadian’s per month make a positive impact on their finances. 365 days a year we deliver our users the best online mortgage experience, personalized credit card options, and cheaper auto & home insurance policies than they typically get from their existing financial adviser.

Changing how people make financial choices isn’t easy, though. We know that achieving our mission is full of challenges; challenges that can be complex and often unexpected, but that are always interesting, rewarding and fun to solve as a team. This is where you come in. We are on the hunt for the right kind of people to join us and help lead us forward to continued growth.

We’re looking for a Digital Marketing Coordinator to join our growing team in downtown Toronto. This is a great opportunity for someone who has developed the maturity and skills required to anticipate business needs and yet still has the flexibility to jump in and help out when needed – no problem is too big or too small!

The candidate will be designing and executing email marketing campaigns such as newsletters, automated nurture programs etc, along with a possibility to expand into other digital marketing channels like paid search and SEO in the future. They will be part of the performance marketing team and will work closely with multiple stakeholders within the Marketing, Sales, Analytics, Product and IT teams to define and execute campaigns in Salesforce marketing cloud.

YOUR RESPONSIBILITIES:

• Plan and manage the execution of email marketing programs in a marketing automation platform (Salesforce Marketing Cloud), including customer segmentation, campaign setup, HTML adjustments, QA, approval, deployment and monitoring
• Monitor, analyze and report on the effectiveness of marketing campaigns
• Conduct A/B testing and enhance templates to continually improve all measures of the email marketing programs
• Collaborate with other cross functional teams to ensure smooth execution of marketing campaigns

YOUR QUALIFICATIONS:

• Minimum 2 years in Digital Marketing and one year working with marketing automation
• Experience working with email marketing/ marketing automation platforms like Salesforce marketing cloud (preferred) or other similar platforms
• Understanding of responsive design, with proven experience in HTML/CSS
• Strong technical and analytical mindset
• Understanding of the backend journey of an email, barriers to making it to the inbox, handoffs, DNS, IP’s, DKIM, definition of all bounce reasons, etc.
• Strong knowledge of CASL
• Ability to analyze and review data and apply learnings to future emails to improve performance

CULTURE FIT:

• Fun: You bring your whole self to work and make an effort to contribute to our workplace culture in a positive way
• Do the right thing: You are able to assess both customer and company needs to make good business choices
• Growth mindset: You love to learn and try new things
• Willing to Help: You care about your team members and are willing to help out outside your realm of expertise.
• Impact orientated: You are motivated by results and track to completion

JOB PERKS:

• Competitive salary: We know it’s expensive to live/work in Toronto
• Flexible hours: Enjoy a couple more hours of sleep in the morning, if you want
• Benefits: Health is wealth! A benefits package with no employee contribution required
• Perks: RRSP matching program, individual training allowance, access to financial literacy training and resources
• Casual dress code: If it’s good enough for you, it’s good enough for us
• Fun team socials

Ratehub welcomes and encourages applications from people with disabilities. Accommodations are available upon request for candidates taking part in all aspects of the selection process.

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Expected salary:

Location: Toronto, ON

Job date: Sat, 22 Jan 2022 04:42:20 GMT

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