Job title: Digital Marketing Coordinator

Company: AutoTrader

Job description: JOB PROFILE FORM

Section A: Basic Job Information

Job Title

Digital Marketing Coordinator –

Consumer Marketing

Budget Responsibility

n/a

Job Code

# of Direct Reports

0

Position Reports To

Senior Manager –

Digital Marketing

Location

Toronto

Section B: Summary of Job

3-5 sentences describing primary purpose of position

Do you want to join a dynamic, high-growth marketing team and promote a product with a customer-centric approach? Have you dreamed delivering marketing programs for a leading digital automotive company that is pathing the way for how Canadians buy and sell cars?

As a leading digital company, TRADER Corporation is one of the most profitable and successful companies in Canada. TRADER Corporation operates AutoTrader.ca, the largest online automotive marketplace in Canada, with over 25 million visits a month! We are looking for a Digital Marketing Coordinator, to join the Consumer Marketing team to help drive growth.

The Digital Marketing Coordinator will be responsible for supporting the implementation, management, and monitoring of digital marketing campaigns. They will lead community management for our social channels. In addition, the Coordinator will be responsible for supporting weekly & monthly program reporting, delivering insights and recommendations to help drive improved business performance and growth in visits to AutoTrader.ca. They will also assist with internal and external stakeholder relationships, as well as other administrative activities.

This is a great opportunity for someone who already has a year of hands-on experience in digital marketing campaign implementation or support, to join a small but mighty team of experienced specialists. There will be much opportunity to grow your digital skillset through both training and experience in the role and to understand the inner workings of a uniquely innovative and successful digital company.

Section C: Key Areas of Responsibility

Please indicate major responsibilities (3-5) and estimated % of time spent

1.

Daily monitoring of digital campaign performance marketing (digital display, digital video, remarketing, social, app and SEM). In time, we would expect the Assistant to be able to propose appropriate strategic and tactical recommendations for actions based upon results.

30%

2.

Weekly and monthly reporting based on key KPIs across campaigns and channels.

25%

3.

Manage and monitor the community on our social channels. Identify appropriate responses and opportunities to grow brand presence.

20%

4.

Marketing administration including campaign budget management and invoice management

15%

5.

Managing some internal and external stakeholder relationships

10%

Section D: Job Requirements

Please indicate if required (R), preferred (P) or asset (A)

Education, Experience and

Technical skills

• Experience with digital consumer marketing programs (social media, paid search, display, digital video)

• Strong Relationship Management – proven ability to build and cultivate strong relationships with internal (frequent) and external (occasionally) stakeholders across the organization
• Analytical mindset with the ability to draw insights from data to inform future campaign design, understanding of KPIs and impacts on results

• Experienced with Microsoft Office Suite (ideally highly skilled in Excel, PowerPoint)
• Experienced in setting up Google Ads and Facebook Ads
• Strong project management skills with the ability to set and meet deadlines
• Working towards a Bachelor’s degree in a business or marketing-related discipline

Required Soft Skills and Competencies (indicate 3-5)

• High attention to detail
• Can work at a fast-paced company where the feedback cycle is measured in days rather than weeks
• Has a “get it done” attitude and exudes team spirit
• A self-starter who shows initiative and clarity over what it is expected of them
• Attention to detail and numeracy are absolutely critical
• Digital familiarity, a real digital enthusiast

Working Conditions (i.e. office environment, home, travel required (if so, indicate %)

• For the foreseeable future, all Trader staff are working from home, Once the conditions have improved substantially, there will be a choice between two office locations to work from – Downtown Toronto (Queen and Bay) or Etobicoke
• Minimal travel required
• Flexibility to work from home

• Communicating largely via the Microsoft Teams platform

Section E: To Be Completed By HR:

TCP

Mercer Benchmark

Recommended by HR – Operations

Approved by HR – Compensation

Expected salary:

Location: Toronto, ON

Job date: Wed, 16 Feb 2022 02:44:13 GMT

Apply for the job now!