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Digital Marketing Manager – 12 Month Contract


Job title: Digital Marketing Manager – 12 Month Contract

Company: Reliance Home Comfort

Job description: LEARN, DEVELOP AND GROW – WITH RELIANCE

By joining Reliance as a Digital Marketing Manager/Product Owner you become part of an organization that is committed to delivering exceptional experiences for our customers and will support you to be your best. You will lead various initiatives and play a crucial role in a wide range of long-term products and projects, helping to define, optimize & deliver on digital marketing programs. *Please note this is a 12-month contract role*

What will you do?

Be the Digital Marketing SME for all things related to the features and functionality of the B2C and B2B sites. Working with digital team & agency partner(s) to facilitate development opportunities, impacts and prioritize updates accordingly

Overseeing projects / deliverables from end to end (requirements gathering, use case development & user journey mapping through to stakeholder sign off, QA, UTA, launch and post launch support & continuous testing), including but not limited to:

Website re-platforming

Service and Repair / Lead generation form updates

Cross Sell

On Site Search

Automated Booking

Digital Accessibility

Cybersecurity Updates

Content Personalization

Ecommerce

Budget management including monitoring spend from dev agency and accessibility agency partners, vendor set ups, invoice processing and tracking, forecasting

Understanding vendor quotes / estimates for projects and ensuring they align with the expectations for the project to secure necessary budgets and approvals

Managing updates to the web conversion form as required

Thorough QA

Bug fixing and problem solving (some in-line coding required – JSON)

Oversee site development with agency – providing direction and prioritizing site updates, managing implementation, reviewing work and approving before being pushed to production

Develop and review digital strategy / planning / roadmap considerations to help identify priorities and resources required

What do we offer?

Generous compensation plan consisting of base and bonus

Comprehensive benefits and group savings plan

Ongoing leadership, training and support

Cross functional career opportunities

Generous discount on Reliance products

Fast growing company with an award-winning culture

What do you bring?

Bachelor’s Degree, training in digital marketing an asset

8+ years related experience – website re-platforming experience an asset

Working knowledge with a CMS is preferred, familiarity with different CMSs an asset

Strong analytical skills with both qualitative and quantitative data

Strong interpersonal and communications skills, with a proven ability to manage diverse relationships, and influence and build consensus across a broad range of backgrounds, organizational levels and perspectives

Experience managing highly complex projects from initiation to post launch support

Detail oriented & organized

Comfort with ambiguity and ability to provide leadership on projects that might not have a predefined solution and/or scope; resourceful and adaptable to changing circumstances and environments

Experience driving projects using a combination of waterfall & agile methodologies overseeing agency partners as well as internal stakeholders and resources

Demonstrated ability to lead senior stakeholders and partners, and influence executive decision making, while navigating complex organizational dynamics

Can multitask and stay on top of multiple high priority projects

Experience with thorough QA & UAT including building test cases

Can define use cases and map out user flows

Quick thinker / strategic / willing to learn and roll up sleeves

Familiar with accessibility standards and AODA Requirements

Why Reliance?

Headquartered in Toronto, Reliance is the industry leader in providing home comfort solutions to over 1.9 million customers across North America. Reliance provides reliable home heating, cooling, hot water, water purification, electrical, plumbing & Smart Home products & services.

Each day, our Team Members are dedicated and focused on delivering an outstanding customer experience, developing top talent and giving back to the communities where we live and work. Reliance is an $900 million business with over 2,400 Team Members and growing! We are proud to be recognized by Waterstone Human Capital Ltd. as Canada’s 10 Most Admired Corporate Cultures.

Expected salary:

Location: Toronto, ON

Job date: Thu, 23 Jun 2022 02:58:42 GMT

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