Job title: Digital Marketing Manager

Company: Crowd Content

Job description: Crowd Content, a fast-growing premium content writing service trusted by large brands, ecommerce businesses, web publishers, digital marketing agencies, and SMBs, delivers publish-ready content that drives SEO and conversions. It offers self-serve content creation through its robust Marketplace and fully managed content production through its Managed Services team.

We are looking for someone passionate about Digital Marketing and love challenges. The digital marketing manager will be helping the growth team to drive demand for the company’s services.

Responsibilities:

• Plan and execute SEO strategies, including on-page SEO, technical SEO, Off-page SEO and local SEO optimization
• Regularly perform thorough keywords research and discovery, continuously working towards organic search optimization and ROI maximization
• Responsible for launching, monitoring, reporting, and optimizing paid advertisement on Google, Bing and social platforms
• Measure and report performance of all digital marketing campaigns against the company goals (ROI and KPIs)
• Execute new techniques, collect and analyze data, identify trends and insights to achieve maximum ROI from the paid & SEO campaigns
• Run SEO & technical site audits and creates to-do lists/optimization opportunities for the front-end developer
• Optimize copy and landing pages for better performance on both organic and paid channels
• Plan, execute and measure experimental conversion rate optimization tactics
• Stay up to date with the latest SEO and digital marketing trends and best practices
• Research competition, investigate benchmarks and provide suggestions for improvement
• Developing a backlink strategy and finding opportunities to partner with other content providers, vendors, and blogs to boost organic growth
• Develop email marketing strategies & oversee the execution
• Work with sales to develop and optimize email sequence and email automation campaigns to increase engagement from the existing prospects
• Work with the Head of Growth on PR & Branding strategies to create demand and increase brand awareness
• Assist content specialist with content marketing initiatives
• Identify and plan events & conference marketing opportunities

Requirements

• Proven SEO experience & skills with 5+ years of experience
• At least 2+ years of experience with paid advertisement
• Bachelor’s degree or Diploma in Marketing, Business, or Computer Science or equivalent combination of education and experience
• Excellent understanding of sales funnels and optimization for acquisition (sales and lead generation)
• Proven experience driving leads, sales and use of metrics to achieve the strategies
• Working knowledge of Google Search Console, Google Analytics, Bing Webmaster Tools, SEMRush, Ahrefs and MOZ, knowledge of enterprise SEO is a bonus
• Strong communicator. You have the ability to communicate and work together cross-functionally to solve problems – a real team player
• Strong presentation skills
• Ability to communicate technical or detailed information effectively to non-technical audiences
• Knowledge of Hubspot is a bonus
• SaaS product marketing is a bonus

Benefits

• Full-time remote position
• Flexible working hours
• Annual vacation and holiday time
• Health benefits

Expected salary:

Location: Toronto, ON

Job date: Tue, 04 Jan 2022 23:36:28 GMT

Apply for the job now!