Company: SkyhighCV
Job description: DIGITAL ADVERTISING & WEBSITE OVERSIGHT
With the VP of Marketing, manage a $1+ million budget while monitoring multiple Sales KPIs.
Manage a small digital team who will assist you.
Account management, analysis, reporting and recommendations on paid search and PPC.
A frequent user of Google Analytics, monitoring our key sites and troubleshooting
Continually monitor, revise, and conduct ad and landing page tests.
Annual in-depth reporting and review of our digital marketing activities (including email and social) and key websites.
Lead weekly meetings related to current and future digital marketing activities.
Improve and enhance dynamic online advertising
Conversion rate and Average Booking Value optimization (co-managed with Product Managers)
Webpage, blog, microsite design and structural enhancement
Google and Bing Adwords
CRM-MARKETING IMPROVEMENTS
Work closely with our CRM Administrator and Technology team
Own the “Marketing Side” of data when it comes to our CRM (Salesforce), and be able to review Web forms as they related to capturing client info in our CRM.
Managing a dedicated Marketing Automation Specialist, create, analyze and implement new Marketing automations.
Using a variety of Project Management and AGILE Development tools and processes, to outline projects and track progress of completion with the support of the Marketing Automation Specialist.
Work with 3rd party advisors, consultants and 3rd party technicians in troubleshooting issues, errors and making enhancements
Help Manage Marketing Content team in the delivery of and accomplishment of Marketing Automations.
You have:
5+ years Search Engine Marketing experience
Proven track record of success with large scale paid search programs and strong consumer instincts
In-depth experience across all Google marketing platforms
An authority on current and emerging SEM trends and technologies
Advanced experience with Microsoft Excel and other Data-analysis programs and dashboards
Strong analytical skills, organizational skills, and high attention to detail
High level of independence and efficiency
Excellent communication and interpersonal skills
Solid understanding of sales-lead generation conversion funnels
AdWords and Bing Ads certified is an asset
Experience with campaigns on Twitter, Facebook, Instagram & LinkedIn is an asset
Experience in enhancing Organic SEO
Content Marketing experience an asset
Travel industry experience an asset but not required
Expected salary:
Location: Toronto, ON
Job date: Thu, 19 Aug 2021 07:54:38 GMT
Apply for the job now!
No comment yet, add your voice below!