Job title: Digital Marketing Manager

Company: IBI Group

Job description: Company Description

We are a global team of dedicated and experienced architects, engineers, planners, designers and technology professionals who share a common desire – to help our clients create livable, sustainable, and advanced urban environments.

Job Description

IBI Group is seeking a talented Digital Marketing Manager with 5+ years of experience for a full-time opportunity with our Global Marketing & Communications team. The Digital Marketing Manager will contribute to the corporate brand, communications and marketing function through a specific focus on the development of our digital strategy in support of IBI Group’s strategic goals. This role will work in collaboration with the Managers of Communications and Brand & Creative Strategy. The ideal candidate will be able to maximize the utilization of the existing platforms, including the website, intranet and paid advertising. The ideal candidate is high-energy and passionate with a strong desire to produce amazing work.

Most of the things you’ll work on:

• Manage and seek to continuously improve the experience of our digital marketing platforms, including websites, intranet and social media channels
• Collaborate on the development of marketing strategies and tactics, to achieve the corporate marcomms team goals
• Work with the Marketing and Communication teams to plan content strategy with a focus on improving SEO
• Lead paid advertising efforts to drive reach and brand awareness, making data-driven decisions to improve performance
• Work together with our stakeholders to develop pages for our employee intranet and internal communications platforms
• Manage vendor relationships and work with developers to support improvements to the user experience of our websites and for new functionality
• Lead reporting function for the team to enable data-driven decisions to drive engagement
• Work with the IT team to develop, manage and maintain domains and sub-domains and troubleshoot any hosting issues

Qualifications

You’ll need to have:

• Minimum of 5-10 years of experience in a digital marketing role.
• Experience working in a B2B professional services and/or corporate environment an asset
• Track record of developing and executing successful digital marketing programs

• Demonstrable experience with SEO and SEM
• o Experience optimizing content for digital platforms and channels
• o Experience in setting up and optimizing Google Adwords campaigns and running Google Analytics
• Expertise in WordPress, Sharepoint, OpenAsset (or other DAM) and Google Analytics, BI a bonus
• Working knowledge of HTML, CSS and JavaScript development and constraints
• Strategic, data-driven thinker – will be open to new marketing initiatives
• A consummate team player who brings a passionate, positive and high-energy approach to delivering results
• People management skills with 1-3 years leading a team and/or providing mentorship
• Experience in the AEC industry a plus
• Up-to-date with the latest trends and best practices in online marketing and measurement
• Practical and solutions-oriented
• Strong communication and presentation skills with an ability to express ideas clearly both written and verbal

Additional Information

We are currently in a work from home model during COVID-19. When we do return to the office there is the ability to work a hybrid working model.

IBI Group is pleased to provide a competitive benefit package and pays association dues and licensing fees.

As part of IBI Group’s selection process, candidates may be requested to consent to background checks relevant to the role under consideration for, prior to receiving a job offer (as applicable under state law). These could include: work references, education and credential confirmation, employment verification, identity check, credit report, criminal offence, drug testing and driver’s license record.Candidates will also need to confirm they are fully vaccinated in accordance with IBI Group’s mandatory vaccination policy in Canada

We thank all applicants for their interest. However, only those selected for an interview will be contacted. IBI Group is proud to be an Affirmative Action / Equal Opportunity Employer

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Expected salary:

Location: Toronto, ON

Job date: Sun, 20 Mar 2022 06:15:00 GMT

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