Job title: Digital Marketing Manager

Company: ProViso Consulting

Job description: Story Behind the Need

• Business group: CB Digital Marketing
• Role: The Digital Marketing Manager is responsible for contributing to the Digital Marketing team success by leveraging multiple digital channels and buying platform capabilities. The incumbent will be responsible for the development and execution of holistic paid media programs, including affiliates, search, social, and programmatic display to drive unit sales, revenue, and growth.

Candidate Value Proposition:

• The successful candidate will have the opportunity to work on a digital program that exists at the intersection of the finance and technology spaces. There is a great work culture and lots of opportunity for coaching, there exist many programs they can take advantage of such as mentoring programs.

Typical Day in Role:

• Be the Paid Media Acquisition Champion

o Be the Paid Media subject matter expert with well-rounded knowledge across all digital channels.
o Tie paid acquisition efforts into overall holistic omni-channel strategy
o Stay up to date with digital advertising industry, best practices and capabilities
o Make recommendations on new ideas and testing opportunities
o Identify trends, training and coaching opportunities for the team to improve their digital buying skills

• Campaign Management

o Lead the development of Paid Media Acquisition strategy across all digital channels (Affiliates, Search, Social and programmatic display) to drive unit sales
o Contribute to overall squad efforts to achieve forecasted sales and revenue goals
o Execute paid media strategy in platform, track budgets and optimize for performance
o Manage ad copy creation and ad approvals across all channels

• Collaboration

o Partner with SEO specialist, customer journey managers, content specialists and ecommerce team to improve page relevancy, page content, customer experience, and digital sales performance
o Work with business line partners and squad team members to achieve business objectives
o Partner with Analytics team to develop dashboard and verify data

Candidate Requirements/Must Have Skills:

• 2-3+ years of digital marketing experience with strategic and in platform expertise
• Hands-on experience using systems such as Facebook, LinkedIn, DV360, Ad Words/Google Ads, Adobe Ad Cloud
• 2-3+ years of experience with attribution models
• Proven experience in creating media plans and presentation decks
• Thorough knowledge of Microsoft Office suite
• Proven demonstration of partner, client and budget management

Nice-To-Have Skills:

• Analytics experience through Google Analytics or Adobe Analytics
• Mobile advertising experience
• Experience working with affiliates partners and managing affiliate programs
• Marketing experience within a financial institution or a media agency

Soft Skills Required:

• Strong communication and presentation skills
• Self-starter
• Able to work in a highly matrixed organization and take drive and initiative to build relationships

Education:

• Post-secondary – experience preferred

Candidate Review & Selection

• 1-2 rounds – 30 minute video interviews
• 1st with HM and team lead
• 2nd is a culture fit with director and team
• Hiring Manager’s availability to interview:

Job Details

8630

Contract

12 Months

Toronto

Expected salary:

Location: Toronto, ON

Job date: Fri, 25 Mar 2022 08:35:08 GMT

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