Job title: Digital Marketing Manager

Company: Victoria Newitt Recruitment Inc

Job description: Victoria Newitt Recruitment has been retained by our ‘Client” to search for a Digital Marketing Manager.

Our ‘Client’ is the largest production equipment rental company in Canada, specializing in film and TV. They are growing fast and have doubled in the last 2 years, with plans to continue the growth

The opportunity:

The growing Marketing Team is looking for a digital savvy and action-oriented implementation guru to join them in the role of Digital Marketing Manager.

Responsibilities:

• Collaborate with Sales and Digital teams to define target audiences and devise digital campaigns that engage, inform, and drive action
• Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
• Identifies critical conversion points and drop off points and optimizes sales and marketing funnels.
• Create, optimize, and continuously improve integrated digital campaigns and web experiences
• Execute best-in-class implementation across digital platforms (SEM, SEO, display, mobile, video, paid social, website) to drive growth to meet and/or exceed pipeline growth targets.
• Experiment with any web technologies and trends that could potentially drive positive impacts on lead generation.
• Develop and own effective processes for launching, managing and measuring online campaigns.
• Create effective testing and landing page optimization to lift conversion rates across the entire acquisition funnel.
• Manage A/B tests on different creative, copy, audience segments, channels, and tactics.
• Measures and reports performance of all digital marketing campaigns against corporate scorecard KPIs
• Brainstorms new and creative growth strategies through digital marketing initiatives.
• Establish new client satisfaction survey and baseline, including method for tracking net promoter score, in alignment with WFW’s 3-year strategic plan by April 30, 2021.
• Support marketing team in roll out of new brand update expected for Q1 of 2022 (May 2021).
• Lead planning and execution of digital marketing campaigns for projected new market and service expansions.

Experience required:

• 5+ years of hands-on digital marketing experience within B2B sales organization
• Experience working with Salesforce, Salesforce Marketing Cloud, or Pardot
• Well versed with optimization software (Optimizely, Unbounce); marketing automation tools (Hubspot, Marketo); and web analytics software (Google Analytics)
• Advanced experience managing, optimizing and growing paid campaigns on Facebook, LinkedIn, YouTube and search engine platforms
• Experience with customer journey mapping and deep understanding of segmentation and articulation of target audiences.
• Proven success in participating in digital marketing strategy creation and driving tactical demand generation initiatives
• Digital marketing campaign management, direct hands on experience from strategy development and briefing to post-campaign analysis and presentation of results to senior leadership/executive board
• Demonstrable experience leading and managing SEO/SEM, email, social media, paid media, and advertising campaigns
• Proven success in working with cross-functional teams and collaborating with Marketing, Sales, Operations, IT and the senior leadership team

If this position suits your skills and experience, we want to talk to you!

Please apply by submitting your resume and a covering letter outlining why you are a suitable candidate for this exciting role.

Expected salary:

Location: Toronto, ON

Job date: Sat, 19 Jun 2021 06:39:31 GMT

Apply for the job now!