Job title: Digital Marketing Manager – Ad Words & Google Ads

Company: ProViso Consulting

Job description: Story Behind The Need

• Business group: CB Digital Marketing
• Role: The Manager, Digital Acquisition is responsible for contributing to the Digital Marketing team success by leveraging paid search for the wealth and iTrade lines.

Candidate Value Proposition:

• The successful candidate will have the opportunity to work within a highly inclusive work environment, and gain exposure to multiple stretch projects based on interest, and contribute to a vastly growing business for direct investments. Opportunity for extension and conversion to FTE.

Typical Day In Role:

• Be the Paid Media Acquisition Champion
• Be the Paid Media subject matter expert with well-rounded knowledge across all digital channels.
• Stay up to date with digital advertising industry, best practices and capabilities
• Make recommendations on new ideas and testing opportunities
• Campaign Management:

o Lead the development of Paid Search in collaboration with agency partners
o Contribute to overall squad efforts to achieve forecasted sales and revenue goals
o Execute paid media strategy in platform, track budgets and optimize for performance
o Manage ad copy creation and ad approvals across all channels

• Collaboration:

o Partner with SEO specialist, customer journey managers, content specialists and ecommerce team to improve page relevancy, page content, customer experience, and digital sales performance
o Work with business line partners and squad team members to achieve business objectives
o Partner with Analytics team to develop dashboards and verify data
o Present on data findings to senior level stakeholders

Candidate Requirements/Must Have Skills:

• 2-3+ years of digital marketing experience with strategic platform expertise such as Ad Words/Google Ads, SA360
• Proven knowledge of Google Analytics, Adobe Analytics
• Thorough knowledge of Microsoft Office Suite, specifically Microsoft Excel

Nice To Have Skills:

• Experience with social and display buying platforms
• Proven demonstration of partner, client and budget management

Soft Skills Required:

• Strong communication skills
• Strong presentation skills to present to senior level stakeholders

Education:

• Post-secondary/diploma in digital space, or relevant work experience
• Google Platform Certifications an asset

Candidate Review & Selection

• 2 rounds
• 1st – 30 minute video interview
• 2nd – 1 hour video interview
• Hiring Manager’s availability to interview: ASAP

Job Details

8529

Contract

6 Months

Toronto

Expected salary:

Location: Toronto, ON

Job date: Sat, 12 Mar 2022 08:37:01 GMT

Apply for the job now!