Company: BeachHead

Location: Toronto, ON

Expected salary:

Job date: Tue, 07 Jan 2025 23:39:51 GMT

Job description: Are you a leader and learner? Would you like to see the impact of your work? Do you see yourself in a collaborative, challenging and result-oriented environment? Are you a people person? Then, Apply Now!Working with one of the top financial clients this role calls for a Digital Marketing Manager – Banking who will partner with the function and/or line of business to achieve omnichannel acquisition and customer management strategy (i.e., deepening customer relationships, onboarding to retention, strengthen usage and customer loyalty). This candidate will create integrated marketing campaigns that meet business and marketing strategies and objectives.Responsibilities:

• Gather, integrate and interpret existing views of the target audience, including demographic, attitudinal, and behavioural data to create campaign kick-offs and briefs
• Translate marketing objectives and consumer insights into communication strategy (benefit, offer, reason to believe “RTB” or proof points)
• Create or contribute to an inspiring creative brief for media and creative agencies, and evaluate creative campaigns and media strategies based on their impact on customer behaviour.
• Understand role of different media options and their impact on achieving marketing objectives, and oversee flawless execution of tactical media and creative plans.
• Lead/interface and contribute to cross-functional marketing teams to deliver all elements of campaigns including, targeted and channel marketing
• Develop marketing strategies and plans; understand market and growth drivers, create a vision of market, channel, and segment potential, develop value propositions and proof points that further our competitive advantage, and translate business strategies into marketing plans.
• Deliver and monitor results; ensure stated objectives are delivered on plan (monitor/ early indicators) and where required, take corrective actions to achieve targets.
• Analyze past results and make recommendations to maximize return on investment.
• Evaluate effectiveness of in-market activity – Post Implementation Review (including recommendations)
• Tell our Story – effectively communicate the results and sell the value of marketing.
• Utilize the best practices of OMLC (stage gate process) to manage projects in the most effective way (on time, on target, on budget) from initiation to completion.
• Navigate through roadblocks by engaging key stakeholders/sponsors
• Lead multi-functional teams through the project
• Track and manage budget against plan, meeting all financial reporting requirements
• Focus and define the problem to solve, engage resources across functional boundaries to gather data and insight, draw insight from data, make correlations and connections to deliver meaning from disparate sources of data
• Use data combined with judgement and intuition to make recommendations and drive action
• Utilize data to tell our story and make recommendations that are simple and concise
• Build innovative solutions; actively contribute to driving the spirit of innovation among the team, bring external thinking/ideas to problems

Desired Skill Set:

• 5 years of proven experience in Marketing
• 5 years of experience in Project Management
• 5 years of hands-on experience with Strong MS Office Suite

Nice To Have:

• 5-7 years of experience in Digital marketing & expertise in SEO & digital content strategies & execution
• Experience working in the Banking domain
• Exposure to Google

BeachHead is an equal opportunity agency and employer. We advocate for you and welcome anyone regardless of race, color, religion, national origin, sex, physical or mental disability, or age.

The content is a job posting for a Digital Marketing Manager – Banking position with a focus on achieving omnichannel acquisition and customer management strategy. Responsibilities include creating integrated marketing campaigns, gathering target audience data, translating marketing objectives into communication strategy, leading cross-functional marketing teams, analyzing results, and utilizing data for decision-making. Desired skills include proven experience in marketing and project management, proficiency in MS Office Suite, and expertise in digital marketing, SEO, and digital content strategies. The job posting also emphasizes diversity and equal opportunity.