Digital Marketing Manager, BMO Private Wealth

Job title: Digital Marketing Manager, BMO Private Wealth

Company: BMO Financial Group

Job description: Address: 100 King Street West

Job Family Group: Marketing

Education & Experience:

University Degree (Business focus an asset)
Between 3 – 5 years of relevant experience
Demonstrated understanding of the Wealth Management industry preferred
Marketing experience including digital and social
Demonstrated experienced working in complex organizations with internal and external partners

Skills:

In-depth knowledge of Internet/Intranet technologies and content management processes.
Knowledge of HTML editing tools, web graphics and multi-media tools.
Knowledge and understanding of web and mobile app design, platforms and technologies.
Verbal & written communication skills
Collaboration & team skills
Analytical and problem-solving skills
Data driven decision making
Troubleshoots and researches specific issues with the channel/platform infrastructure for a proposed program or content management requirement from the business.

Supports content management research and development.

Supports content management on BMO Private Wealth’s digital platforms and channels to connect and deliver information and communications to our salesforce and customers. Helps prepare, publish and optimize digital content to meet business goals. Partners with stakeholders (e.g., content creators, designers, business groups and project teams) to ensure that content is aligned with BMO’s brand and style principles. Creates, maintains & improves content management processes to positively impact engagement, consistency and user experience and optimize execution. Maintains and optimizes the client facing web platform.

Program Delivery – 70%

Develops content management solutions and makes recommendations based on an understanding of the business strategy and stakeholder needs.
Provides input and analysis for the continuous improvement of content management processes and procedures.
Participates in continuous improvement initiatives including, planning, designing and implementing new processes, etc.
Provides advice and guidance on implementation of content management solutions.
Provides input into the planning & implementation of content management operational programs.
Administers and executes content and format-related requests for all digital properties and content management tools.
Reviews and organizes content to ensure appropriate placement, categorization and design.
Ensures BMO’s brand standards and digital content guidelines & standards are adhered to, with a focus on consistency of user experience, by applying standards and knowledge of contextual information.
Educates users and stakeholders on the process and tools for the content management intake and maintenance processes, and related content management principles, programs, approaches, solutions.
Executes work to deliver timely, accurate, and efficient service.
Develops knowledge related to tools and technologies for executing content management processes and/or area of specialty.
Builds effective relationships with internal/external stakeholders.
Supports development and execution of strategic initiatives in collaboration with internal and external stakeholders.

Vendor Management – 20%

Manages various external vendor relationships as required

People Management – 10%

Collaborate with internal partners (i.e. regional business leaders, graphic designs, translation, legal, compliance, regulatory, enterprise brand team) and external partners (i.e. agencies) to ensure timely and high-quality delivery of projects within budget.