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Digital Marketing Manager, BMO Private Wealth

Job title: Digital Marketing Manager, BMO Private Wealth

Company: BMO Financial Group

Job description: Address: 100 King Street West

Job Family Group: Marketing

Education & Experience:

  • University Degree (Business focus an asset)
  • Between 3 – 5 years of relevant experience
  • Demonstrated understanding of the Wealth Management industry preferred
  • Marketing experience including digital and social
  • Demonstrated experienced working in complex organizations with internal and external partners


  • In-depth knowledge of Internet/Intranet technologies and content management processes.
  • Knowledge of HTML editing tools, web graphics and multi-media tools.
  • Knowledge and understanding of web and mobile app design, platforms and technologies.
  • Verbal & written communication skills
  • Collaboration & team skills
  • Analytical and problem-solving skills
  • Data driven decision making
  • Troubleshoots and researches specific issues with the channel/platform infrastructure for a proposed program or content management requirement from the business.

Supports content management research and development.

Supports content management on BMO Private Wealth’s digital platforms and channels to connect and deliver information and communications to our salesforce and customers. Helps prepare, publish and optimize digital content to meet business goals. Partners with stakeholders (e.g., content creators, designers, business groups and project teams) to ensure that content is aligned with BMO’s brand and style principles. Creates, maintains & improves content management processes to positively impact engagement, consistency and user experience and optimize execution. Maintains and optimizes the client facing web platform.

Program Delivery – 70%

  • Develops content management solutions and makes recommendations based on an understanding of the business strategy and stakeholder needs.
  • Provides input and analysis for the continuous improvement of content management processes and procedures.
  • Participates in continuous improvement initiatives including, planning, designing and implementing new processes, etc.
  • Provides advice and guidance on implementation of content management solutions.
  • Provides input into the planning & implementation of content management operational programs.
  • Administers and executes content and format-related requests for all digital properties and content management tools.
  • Reviews and organizes content to ensure appropriate placement, categorization and design.
  • Ensures BMO’s brand standards and digital content guidelines & standards are adhered to, with a focus on consistency of user experience, by applying standards and knowledge of contextual information.
  • Educates users and stakeholders on the process and tools for the content management intake and maintenance processes, and related content management principles, programs, approaches, solutions.
  • Executes work to deliver timely, accurate, and efficient service.
  • Develops knowledge related to tools and technologies for executing content management processes and/or area of specialty.
  • Builds effective relationships with internal/external stakeholders.
  • Supports development and execution of strategic initiatives in collaboration with internal and external stakeholders.

Vendor Management – 20%

  • Manages various external vendor relationships as required

People Management – 10%

  • Collaborate with internal partners (i.e. regional business leaders, graphic designs, translation, legal, compliance, regulatory, enterprise brand team) and external partners (i.e. agencies) to ensure timely and high-quality delivery of projects within budget.

We’re here to help

At BMO we are driven by a shared Purpose: Boldly Grow the Good in business and life. It calls on us to create lasting, positive change for our customers, our communities and our people. By working together, innovating and pushing boundaries, we transform lives and businesses, and power economic growth around the world.

As a member of the BMO team you are valued, respected and heard, and you have more ways to grow and make an impact. We strive to help you make an impact from day one – for yourself and our customers. We’ll support you with the tools and resources you need to reach new milestones, as you help our customers reach theirs. From in-depth training and coaching, to manager support and network-building opportunities, we’ll help you gain valuable experience, and broaden your skillset.

To find out more visit us at .

BMO is committed to an inclusive, equitable and accessible workplace. By learning from each other’s differences, we gain strength through our people and our perspectives. Accommodations are available on request for candidates taking part in all aspects of the selection process. To request accommodation, please contact your recruiter.

Expected salary:

Location: Toronto, ON

Job date: Sun, 01 Aug 2021 23:30:10 GMT

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