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Digital Marketing Manager – Remote Eligibility, Canada


Toronto, ON


$70,000 – $95,000 a yearFull-time, Permanent

Reports to: Senior Manager, Marketing & Communications

Direct reports: Social Media & Marketing Specialist

Cooperates with: In-house Graphic Designers, SVP Business Services, Area and Branch Managers & Staff, Talent Acquisition Manager, Professional Development Manager, Royal LePage Sussex team, Royal LePage West Real Estate Services team

Position Description

Royal LePage Corporate Brokerages (Royal LePage Real Estate Services Ltd., Royal LePage Sussex, and Royal LePage West Real Estate Services) is seeking an experienced and creative Digital Marketing Manager to develop and own the Royal LePage Corporate Brokerages digital strategy. The Digital Marketing Manager will lead the digital marketing team and is responsible for the online presence of Royal LePage Corporate Brokerages.


  • Develop and own the digital marketing strategy. Oversee the social media strategy
  • Manage the Royal LePage Real Estate Services Ltd. WordPress website including ongoing content creation, digital integrations
  • Leverage best practices for optimal user experience. Create landing pages that optimize lead generation and conversion rates
  • Develop and manage websites on the kvCORE platform for both Royal LePage Sussex and Royal LePage West Real Estate Services
  • Respond to and troubleshoot all website issues
  • Update HTML, CSS and JavaScript regularly
  • Improve the User Experience of the website ongoing
  • Collaborate with management to ensure that the website aligns with brand strategy and meets company standards
  • Create strategies to grow subscriber base and web traffic metrics
  • Analyze and track data, measure ROI. Report KPIs on a weekly, monthly, and quarterly basis
  • Ensure full compliance on the website with all laws, regulations, and policies
  • Keep up to date with industry best practices and monitor competitor websites
  • Gather feedback and make evidence-based design decisions
  • Help create a culture of innovation that demonstrates a mobile- and digital-first approach to marketing strategy.

Skills & Position Requirements

  • Bachelor’s degree in marketing, business, communications, or relevant field of study. Focused specialization or postgraduate degree in digital marketing is an asset
  • 5-10 years experience in a marketing strategy
  • 3+ years experience in digital analytics, web and content marketing, mobile marketing, and emerging digital trends and technologies.
  • Passionate about data-driven decision making and logical problem solving
  • Have a keen understanding of brand strategy and digital analysis and their application to social media campaigns
  • Proficient in HTML, XHTML, JavaScript
  • Google Suite of Tools ( Drive, Docs, Sheets etc)
  • Great understanding of SEO
  • Experience with social media scheduling/planning and organizational tools such as Hootsuite, Bettr, Monday, Asana.
  • Able to identify, create and action multiple individual or departmental projects while working in a collaborative and consultative manner
  • Demonstrated ability to effectively adapt to and manage changing priorities while meeting critical deadlines
  • Have strong interpersonal, oral, and written communication skills and a creative eye
  • Excellent project management skills
  • Good technical understanding and ability to learn new programs quickly
  • Knowledge of the residential real estate industry and luxury market an asset
  • Ability to work remotely

Royal LePage Real Estate Services is committed to attracting, hiring and promoting people based on their skills and abilities to do a job. We support equality of opportunity and culture diversity and are focused on hiring and retaining employees regardless of disability, age, ancestry, colour, race citizenship, ethnic origin, place of origin, creed, disability, family status, marital status, gender identity, gender expression, record of offences, sex and sexual orientation. Accommodations for job applicants with disabilities are available upon request during the recruitment process.

Job Types: Full-time, Permanent

Salary: $70,000.00-$95,000.00 per year


  • Dental care
  • Disability insurance
  • Employee assistance program
  • Extended health care
  • Life insurance
  • Paid time off
  • RRSP match
  • Vision care
  • Wellness program


  • 8 hour shift
  • Monday to Friday

Work remotely:

  • Yes


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