Digital Marketing Manager – Remote Eligibility, Canada

Toronto, ON

Remote

$70,000 – $95,000 a year – Full-time, Permanent

Reports to: Senior Manager, Marketing & Communications

Direct reports: Social Media & Marketing Specialist

Cooperates with: In-house Graphic Designers, SVP Business Services, Area and Branch Managers & Staff, Talent Acquisition Manager, Professional Development Manager, Royal LePage Sussex team, Royal LePage West Real Estate Services team

Position Description

Royal LePage Corporate Brokerages (Royal LePage Real Estate Services Ltd., Royal LePage Sussex, and Royal LePage West Real Estate Services) is seeking an experienced and creative Digital Marketing Manager to develop and own the Royal LePage Corporate Brokerages digital strategy. The Digital Marketing Manager will lead the digital marketing team and is responsible for the online presence of Royal LePage Corporate Brokerages.

Responsibilities

Develop and own the digital marketing strategy. Oversee the social media strategy

Manage the Royal LePage Real Estate Services Ltd. WordPress website including ongoing content creation, digital integrations

Leverage best practices for optimal user experience. Create landing pages that optimize lead generation and conversion rates

Develop and manage websites on the kvCORE platform for both Royal LePage Sussex and Royal LePage West Real Estate Services

Respond to and troubleshoot all website issues

Update HTML, CSS and JavaScript regularly

Improve the User Experience of the website ongoing

Collaborate with management to ensure that the website aligns with brand strategy and meets company standards

Create strategies to grow subscriber base and web traffic metrics

Analyze and track data, measure ROI. Report KPIs on a weekly, monthly, and quarterly basis

Ensure full compliance on the website with all laws, regulations, and policies

Keep up to date with industry best practices and monitor competitor websites

Gather feedback and make evidence-based design decisions

Help create a culture of innovation that demonstrates a mobile- and digital-first approach to marketing strategy.

Skills & Position Requirements

Bachelor’s degree in marketing, business, communications, or relevant field of study. Focused specialization or postgraduate degree in digital marketing is an asset

5-10 years experience in a marketing strategy

3+ years experience in digital analytics, web and content marketing, mobile marketing, and emerging digital trends and technologies.

Passionate about data-driven decision making and logical problem solving

Have a keen understanding of brand strategy and digital analysis and their application to social media campaigns

Proficient in HTML, XHTML, JavaScript

Google Suite of Tools ( Drive, Docs, Sheets etc)

Great understanding of SEO

Experience with social media scheduling/planning and organizational tools such as Hootsuite, Bettr, Monday, Asana.

Able to identify, create and action multiple individual or departmental projects while working in a collaborative and consultative manner

Demonstrated ability to effectively adapt to and manage changing priorities while meeting critical deadlines

Have strong interpersonal, oral, and written communication skills and a creative eye

Excellent project management skills

Good technical understanding and ability to learn new programs quickly

Knowledge of the residential real estate industry and luxury market an asset

Ability to work remotely

Royal LePage Real Estate Services is committed to attracting, hiring and promoting people based on their skills and abilities to do a job. We support equality of opportunity and culture diversity and are focused on hiring and retaining employees regardless of disability, age, ancestry, colour, race citizenship, ethnic origin, place of origin, creed, disability, family status, marital status, gender identity, gender expression, record of offences, sex and sexual orientation. Accommodations for job applicants with disabilities are available upon request during the recruitment process.

Job Types: Full-time, Permanent

Salary: $70,000.00-$95,000.00 per year

Benefits: