Company: SysAid Technologies

Location: Toronto, ON

Expected salary:

Job date: Sat, 28 Dec 2024 23:35:41 GMT

Job description: At SysAid we’re on a mission to liberate organizations by putting AI to work for them and their people.We’re a high-growth SaaS company with over 4,000 customers in 140 countries, deployed in 42 languages. Our AI-powered IT Service Management platform is used daily by over 100,000 system administrators and impacts the daily working lives of over 9 million end users around the globe, enabling productivity to thrive and organizations to fulfill their purpose.As businesses worldwide accelerate digital transformation and adopt new technologies and workstyles, SysAid is positioned to revolutionize the industry with its innovative suite of capabilities and exciting roadmap. And as we grow, our employees grow with us!Are you a results-driven digital marketer ready to make a measurable impact in a global SaaS company? Join SysAid as our Digital Marketing Manager and play a pivotal role in shaping the future of ITSM solutions through innovative campaigns and strategies.As a Digital Marketing Manager, you will be responsible for planning, executing and managing marketing acquisition campaigns to drive brand awareness, lead generation, and nurturing, and help our outbound team to support our business objectives. You will be responsible for the overall campaign management, including research, target audience segmentation, content development and execution, digital marketing campaign performance, optimization, and reporting.You will collaborate with cross-functional teams including Sales Development, Sales, Product Marketing, and Communications to drive results.What you’ll do

• Campaign Strategy & Execution: Design, implement, and manage cross-channel marketing campaigns that captivate audiences, drive lead generation, and fuel growth.
• Data-Driven Optimization: Monitor campaign performance, conduct A/B testing, and analyze customer data to identify trends and opportunities for improvement.
• Digital Marketing Channels: Leverage email marketing, paid media, social media, and content marketing to maximize campaign reach and engagement.
• Cross-functional collaboration: Partner with Sales, Product Marketing, and Communications teams to align messaging, amplify reach, and deliver measurable results.
• Event Management: Plan and execute in-person and online events to nurture relationships with prospects and support lead conversion.
• Creative Messaging: Develop compelling marketing content that resonates with target audiences and aligns with SysAid’s brand voice.

• Experience: 3+ years of B2B marketing experience, ideally in a global SaaS or tech company.
• Expertise: Proven success in campaign management with hands-on knowledge of tools like Google Ads, email platforms, and web analytics.
• Storytelling Skills: Strong verbal and written communication skills to craft engaging, brand-aligned messaging.
• Analytical Mindset: Ability to interpret data, identify trends, and make data-driven recommendations to optimize performance.
• Technical Proficiency: Familiarity with CRM and Marketing Automation tools (Salesforce and Marketo experience is a strong advantage).
• Project Management: Efficient at juggling multiple campaigns, meeting deadlines, and delivering exceptional results.
• Collaborative Spirit: Self-motivated team player with excellent interpersonal skills and a drive to succeed.

What’s in It for You?

• An opportunity to shape marketing strategies for a global SaaS leader.
• A supportive and collaborative work environment that fosters innovation and growth.
• Competitive compensation package and career development opportunities.

SysAid is a high-growth SaaS company with over 4,000 customers in 140 countries, offering an AI-powered IT Service Management platform. They are looking for a Digital Marketing Manager to lead marketing campaigns, drive lead generation, and collaborate with cross-functional teams to achieve business objectives. The ideal candidate should have 3+ years of B2B marketing experience, expertise in campaign management, strong storytelling skills, an analytical mindset, technical proficiency, project management skills, and a collaborative spirit. In return, the candidate will have the opportunity to shape marketing strategies for a global SaaS leader, work in a supportive and collaborative environment, and have access to career development opportunities and a competitive compensation package.