Company: Techo-Bloc

Location: Toronto, ON – Quebec City, QC

Expected salary:

Job date: Tue, 15 Jul 2025 22:19:29 GMT

Job description: Company DescriptionAt Techo-Bloc, we’re entrepreneurial innovators who take pride in rolling up our sleeves and making things happen. With 9 cutting-edge manufacturing facilities, 13+ distribution centers, and over 900 employees across 20+ North American locations, we’re driven by bold growth, creativity, and a commitment to excellence—all within a collaborative and inclusive work environment.Job DescriptionPlease share a portfolio showcasing your expertise in digital marketing funnels, including campaign strategies and case studies on lead generation, conversion, and retention.Reporting to the Marketing Operations Manager, the Digital Marketing Manager will be responsible for building and executing high-performing digital marketing strategies that drive brand visibility, lead generation, customer acquisition, and revenue growth. You will lead the development and optimization of paid and organic programs across multiple channels, including SEM, SEO, email, paid social, and content marketing, while ensuring accurate tracking, reporting, and ROI analysis.This role requires a highly analytical marketer who is passionate about leveraging data to optimize full-funnel strategies, improve website conversion, and maximize campaign performance. You will also collaborate cross-functionally to implement tracking solutions, optimize website experiences, and stay ahead of industry trends to fuel continuous growth for Techo-Bloc.Digital Strategy Execution

• Lead the development and execution of comprehensive digital marketing strategies to enhance brand awareness, lead generation, conversions and drive sales across various online channels including SEM, SEO, email marketing, paid social, and content marketing.
• Conduct market research and competitor analysis to identify trends, opportunities, and best practices in the digital landscape, and recommend actionable insights to optimize campaign performance.
• Manage digital advertising budgets, allocate resources effectively, and optimize campaign spending to maximize ROI and achieve targeted goals.
• Audit and update Google Analytics 4 (GA4) and event tracking via Google Tag Manager (GTM) to ensure proper data collection, clean data flows, conversion tracking, accurate attribution and reporting.
• Create and manage reports and dashboards (Looker Studio, Excel) to analyze campaign and website performance.

SEO & Organic Growth

• Identify and support opportunities to grow Techo-Bloc’s organic visibility and traffic.
• In collaboration with an external agency, perform technical SEO audits and implement fixes (crawlability, indexing, schema markup, etc.).
• Monitor organic search performance using tools like Google Search Console, SEMrush, or Ahrefs.

Website & Conversion Optimization

• Collaborate with the e-Commerce team to identify website optimizations that improve user experience and increase conversions.
• Support A/B testing and landing page performance improvements.

Cross-Functional Collaboration & Support

• Serve as a digital subject matter expert across the organization to inform broader strategies.
• Collaborate cross-functionally with internal teams including Sales, Creative, Events, etc. to develop integrated marketing campaigns aligned with business objectives and customer needs.
• Collaborate on campaign briefs to define tracking, goals, and reporting benchmarks.

Qualifications

• Proven track record of 5+ years of experience in digital marketing roles with a focus on data analytics, strategy development, and campaign optimization.
• Expert level use of data analytics tools such as Google Analytics or similar platforms to track and measure digital marketing performance.
• Strong analytical skills with the ability to interpret complex data sets, derive actionable insights, and make data-driven decisions to optimize campaign effectiveness and ROI.
• Proficiency in digital marketing platforms and tools including Google Ads, Facebook Ads Manager, LinkedIn Ads, SEMrush, MOZ, or similar tools.
• Demonstrated ability to foster a culture of innovation and continuous improvement.
• Ability to build a full digital funnel strategy based on data.
• Stay up to date on digital trends, SEO best practices, and analytics platform changes to keep Techo-Bloc ahead of the curve.

Additional InformationWhy work for us?Career Growth and Recognition: At Techo-Bloc, we’re career builders. Explore advancement opportunities through our well-defined career paths by department. Your success is our shared responsibility, supported by a culture that values your unique contributions.Performance-Driven Rewards: Experience the direct impact of your efforts with competitive performance-based bonuses. Join a passionate, driven team that collaborates seamlessly to achieve remarkable results.Financial Stability: We’ve experienced consistent growth, reflecting our strong financial health and continued geographical expansion across North America.Collaborative Company Culture: Ditch the silos and join us in driving innovation and excellence together. We support and care about each other’s success! Experience a vibrant culture with 5-star ratings from most of our employees. Leave egos at the door as we engage in activities like brainstorming sessions, lively BBQs, and festive parties, fostering a strong sense of community and belonging.Perks and Benefits:

• Group insurance & RRSP with employer contribution
• 24/7 telemedicine & Employee Assistance Program (EAP)
• Inhouse leadership development and coaching
• Training & Development Programs
• Considerable referral bonuses
• Discounts on Techo-Bloc’s products
• Healthy snack-filled kitchens
• Techo-Bloc branded swag
• Free parking
• Employee Recognition Events
• English and French courses available as needed

Company Overview:
Techo-Bloc is a dynamic company with over 900 employees and 20+ locations across North America, specializing in innovative manufacturing and distribution in the construction industry. The company emphasizes entrepreneurship, collaboration, and excellence in a supportive work environment.

Job Role: Digital Marketing Manager
The Digital Marketing Manager will report to the Marketing Operations Manager, focusing on developing and executing effective digital marketing strategies. Responsibilities include:

• Leading high-impact digital strategies for brand visibility, lead generation, customer acquisition, and revenue growth.
• Managing various channels, including SEM, SEO, email, paid social, and content marketing.
• Conducting market research to identify trends and optimize campaign performance.
• Overseeing digital budgets and ensuring effective resource allocation.
• Utilizing data analytics tools to improve strategies and track performance.

Key Responsibilities:

• Digital Strategy Execution: Develop comprehensive strategies across multiple online channels.
• SEO & Organic Growth: Enhance organic visibility and traffic through audits and performance monitoring.
• Website & Conversion Optimization: Collaborate to improve user experience and conversion rates.
• Cross-Functional Collaboration: Work with internal teams to align marketing strategies with business objectives.

Qualifications:

• 5+ years of digital marketing experience with a strong focus on data analytics and campaign optimization.
• Proficient in data analytics tools and digital marketing platforms.
• Strong analytical skills and the ability to derive actionable insights.

Why Join Techo-Bloc?

• Opportunities for career advancement and professional development.
• Performance-driven rewards including bonuses.
• A collaborative culture with strong community engagement.
• Attractive perks such as group insurance, telemedicine, training programs, and employee recognition events.