Company: Deloitte
Job description: Job Type: Permanent
Primary Location: Toronto, Ontario, Canada
All Available Locations: Toronto
Enjoy flexible, proactive, and practical benefits that foster a culture of well-being and connectedness.
Enjoy My Benefit Dollars – a flexible benefit to support your physical, financial and emotional well-being.
Experience a firm where wellness matters.
Do you thrive on developing creative and innovative insights to solve complex challenges? Want to work on next-generation, cuttingedge products and services that deliver outstanding value and that are global in vision and scope? Work with other experts in your field? Work for a world-class organization that provides an exceptional career experience with an inclusive and collaborative culture?
What will your typical day look like?
The Senior Digital Marketing Associate will work closely with international teams, and support stakeholders at all organizational levels. The role offers a good balance between team support responsibilities and independent, project-based work. This role requires a solid understanding of content marketing, digital marketing, and communications fundamentals.
In this diverse role you will assist with:
- Campaign leadership: Support multiple integrated global marketing campaigns with tasks including the development of market messaging, curation of marketing content (multi-channel digital programs, social media, video, etc.) and materials & communications programs to aid with global adoption
- Content development: Edit pieces independently and provide content, work with a variety of different types of content, including but not limited to Deloitte.com webpages, digital advertising units, social media activities, writing email marketing copy, and supporting internal communications campaigns or blog content generation off original thought leadership materials.
- Social media program management: Lead a social media calendar and curate/write social media content for Twitter, LinkedIn, etc., track and analyze metrics, develop best practices to drive traffic to Deloitte.com and increase engagement with Deloitte Tax & Legal content on social platforms.
- Search engine optimization: Act as a SEO specialist, who understands the fundamentals of keyword research, SEO copywriting and the behaviors of search engines.
- Lead network-enablement initiatives: Engage and support stakeholder network of local marketers to drive the adoption and effective local execution of global digital campaigns. Help contribute content to a monthly marketing newsletter and Webinars for engagement with the Member Firms around the world. Assist the Global Tax & Legal Communications team with tasks around Deloitte Tax & Legal Marketing presence on the Deloitte Resources Intranet site.
- Brand support: Develop a complete and thorough knowledge of the Deloitte brand-our visual identity system, our personality, our positioning, and our brand architecture. You’ll master Tax & Legal’s brand positioning and key messages. Infuse our brand into your own work and provide counsel and support to others when necessary. You will lead our digital brand efforts for the Global Tax & Legal group and advise the Deloitte network on how the brand comes to life through our digital channels.
- Project management: Manage multiple projects with competing timelines and different stakeholders. Own multiple activities―and understand the inter-relationship with these activities and how they contribute to an integrated marketing program. ·
- Web and digital campaign analytics: Working with digital analysts, you’ll lead, continuously monitor, measure, analyze and recommend ways to improve content marketing performance on corporate-owned properties, channels and/or campaigns; design a primary set of digital metrics and manage a dashboard reflecting progress toward these metrics.
- Ad-Hoc program support: Manage other assigned global marketing projects as requested.
About the team
Deloitte Global Culture:
At Deloitte, we expect results. Incredible-tangible-results. And Deloitte Global professionals play a unique role in delivering those results. We reach across disciplines and borders to serve our global organization. We are the engine of Deloitte. We develop and implement global strategies and provide programs and services that unite our network. In Deloitte Global, everyone has opportunities. We see the importance of your perspective and your ability to create value. We want you to fit in-with an inclusive culture, focus on work-life fit and well-being, and a supportive, connected environment; but we also want you to stand out-with opportunities to have a strategic impact, innovate, and take the risks necessary to make your mark.
Global Tax & Legal deploys the right team of experts to address the ever-evolving needs of our businesses around the world. Our professionals deliver superior compliance and advisory insights and guidance (local and global) to support our businesses operating in singular or multiple jurisdictions.
Enough about us, let’s talk about you
You are someone with
- A Bachelor’s degree in Marketing, Communications, or related discipline . Digital marketing certifications is a plus.
- 4-5 years’ B2B experience in a marketing, communications, or related role with a focus on digital channels.
- Advanced written and verbal communication skills. Interpersonal, verbal and presentation skills, including ability to interact with professionals at all levels and highly intellectual thinkers.
- Detail-oriented with strong project management skills.
- Advanced Microsoft Office suite competency: Outlook, Word/PowerPoint, and Excel.
- Experience with a web experience platform such as Adobe Experience Manager preferred.
- Experience with marketing automation systems (Marketo or Eloqua preferred) and how they work in tandem with CRM systems for effective digital demand generation programs required.
- Experience leading digital account-based marketing programs leveraging marketing segmentation for campaign effectiveness. Writing, copy-editing and meticulous proofreading skills, knowledge of editorial style, ability to be make messaging more concise and to tailor it to different audiences.
- Creative and digital marketing experience required. Experience using social media platforms (including Twitter, LinkedIn, Facebook, SlideShare, Instagram, and YouTube), Internet engagement and strategic best practices for reader engagement and user experience required.
- Basic understanding of HTML and CSS required.
- Familiarity with video/motion design and digital/web applications required.
- Creative and data-driven, adept at delivering ideas, content, and metrics to recommend and optimize new approaches to digital content marketing programs.
Why Deloitte?
Launch your career with The One Firm where you can make an impact that matters in a way that you never thought possible. With endless opportunities at every turn, and a culture built to support and develop our people to be the very best they can be, Deloitte is The One Firm for you to learn, grow, create, connect, and lead. We do this by making three commitments to you:
- You will lead at every level: We grow the world’s best leaders so you can achieve the impact you seek, faster.
- You can work your way: We give you the means to be flexible in how you need and want to work, and we have innovative spaces, arrangements and the mindset to help you be wildly successful.
- You will feel included and inspired: We create a deep sense of belonging where you can bring your whole self to work.
The next step is yours
Sound like The One Firm. For You?
At Deloitte we are all about doing business inclusively – that starts with having diverse colleagues of all abilities! Deloitte encourages applications from all qualified candidates that represents the full diversity of communities across Canada. This includes candidates from Indigenous communities in support of living our values and our commitments to our Reconciliation Action Plan. We encourage you to connect with us at accessiblecareers@deloitte.ca if you require an accommodation in the recruitment process, or need this job posting in an alternative format. We’d love to hear from you!
By applying to this job you will be assessed against the Deloitte Global Talent Standards. We’ve designed these standards to provide our clients with a consistent and exceptional Deloitte experience globally.
Deloitte Canada has 30 offices with representation across most of the country. We acknowledge our offices reside on traditional, treaty and unceded territories as part of Turtle Island and is still home to many First Nations, Métis, and Inuit peoples. We are all Treaty people.
Expected salary:
Location: Toronto, ON
Job date: Thu, 08 Jul 2021 22:05:20 GMT
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