Company: Home Painters Toronto

Location: Toronto, ON

Expected salary:

Job date: Thu, 29 May 2025 22:37:23 GMT

Job description: We at Home Painters Toronto Inc. are an entrepreneurial residential painting company which has been in business for over 30 years.In the last 8 years we have experienced tremendous growth and we are currently looking for a digital marketing specialist to manage our online prescence.We are passionate about the client experience, and in love with the idea of making our client’s dreams come true through the betterment of their home. Simply put, we paint homeowners dreams!Our values include:P rideA ccountabilityI nitiativeN o EgosT eamworkE volvingR espectfulS atisfactionWe are looking for a digital marketing SEO expert evolve and grow into something greater and look at HPT as your home for the future!We have won numerous company awards including ranked on Canadian Business Profit 500 list three years in a row, a nominee for Ernst and Young Entrepreneur of the Year, HomeStars best in class 3 years in a row, and several more. So you MUST be willing to grow, adapt, be able to pivot quickly, and be a self starter.Must Haves:

• At least 3 years of experience managing digital marketing campaigns.
• Demonstrable experience leading and managing SEO/SEM, email, social media and/or display advertising campaigns.
• Experience with copy-writing and writing blog articles.
• Experience in optimizing landing pages and user funnels.
• Experience with website platforms such as WordPress and WP bakery plugin
• Experience using the Google Ads platform (Search, Display, Shopping, Video, Remarketing).
• Excellent communication skills with an ability to clearly explain complex ideas verbally and in writing.
• Strong attention to detail and project management skills.
• Works well under pressure and can manage multiple tasks under time constraints.
• Google Ads and Analytics Certifications.
• Facebook Ads Blueprint Certification.
• Extensive experience with Google Analytics, Google Webmaster Tools and Google Search Console.

Nice to haves:

• Graphics knowledge
• WordPress + WP bakery plugin experience
• Experience running Facebook Ad campaigns using the Facebook Ad Manager / Power Editor.
• CRM experience such as Infusionsoft, Zoho
• Understanding of Google Tag Manager.

Responsibilities:

• Plan and execute all digital marketing, including SEO/SEM, email, social media and/or display advertising campaigns.
• A strategy for content marketing campaigns, including determining what to write about, proofreading the copy of writers and also occasionally write articles if needed.
• Create a strategy for email marketing campaigns, including writing email copy.
• Organize, build and maintain a social media presence.
• Track, monitor and ensure that campaigns are delivering against all KPIs by reporting on campaign performance.
• Execute conversion rate optimization (CRO) strategies with UX design, landing page design, a/b testing, multivariate testing, marketing automation and email marketing with successful results.
• Monitor industry changes and developments in digital marketing.
• Work closely with the owner to ensure the companies marketing plan is being executed efficiently and successfully.

In order to be considered for this position, please:1) Send your resume2) A cover letter stating ” Why you think you will be a good fit at Home Painters Toronto? “.

Home Painters Toronto Inc. is seeking a digital marketing specialist to enhance its online presence. With over 30 years in residential painting and significant growth in the last 8 years, the company is dedicated to providing exceptional client experiences and making homeowners’ dreams come true. They value principles like Pride, Accountability, and Teamwork.

Key requirements for the position include at least 3 years of experience in digital marketing, proficiency in SEO/SEM, social media, and email campaigns, along with skills in copywriting and managing website platforms like WordPress. Certifications in Google Ads and Analytics are essential.

Responsibilities involve planning and executing digital marketing strategies, managing content marketing and email campaigns, and tracking performance metrics. Candidates should send their resume and a cover letter explaining their fit for the role.