Skip to content

Digital Marketing Specialist

Job title: Digital Marketing Specialist

Company: Modis

Job description: Digital Marketing Specialist

Contract duration: 2 months

Location: Remote/ Toronto or Montreal.

Responsibilities: * Perform program reporting and seasonal planning

  • Optimization execution (ad-copy testing, bid changes, targeting updates, and tracking)
  • Budget pacing/ management (monthly budget to weekly pacing, tracking)
  • Ad-copy building (building a/b copy for testing across various campaigns)
  • Seasonal planning for key periods – Spring, summer, bts, holidays
  • Bid optimizations
  • Support media team with marketing platform data connectivity strategy (offline data, 3rd party solution)
  • Assist in paid media GA360 use case activation activities (MTA / audiences) in addition to analytics innovation projects
  • Work on various media platforms including Google Ads, Bing, Campaign Manager, SA360, DV360, Quora, Verizon, Amazon, StackAdapt, etc.

Required Skills: * Minimum of Bachelors degree, or equivalent in marketing, economics, or technical specialty

  • 3+ years of experience in digital marketing
  • 3+ years experience with SA360, DV360, CM, Verizon, Google Ads and Bing
  • Experienced in handling large enterprise accounts
  • Experienced working on attribution modeling solutions
  • Experienced in adOps and reporting
  • Experienced in Performance Marketing
  • Must be certified in Google Ads
  • Basic knowledge of SEO and Analytics
  • Ability to work in a fast paced and demanding environment as well as to balance several client needs simultaneously
  • Experience with ad serving tools (ex: DoubleClick Campaign Manager) is an asset
  • Experience with ad technology tools including SEM bid management tools, DSPs, planning tools
  • Experience with media planning and forecasting across an entire digital media program

Expected salary:

Location: Toronto, ON

Job date: Wed, 11 Aug 2021 03:09:41 GMT

Apply for the job now!

No comment yet, add your voice below!

Add a Comment

Your email address will not be published. Required fields are marked *