Digital Marketing Specialist

Job title: Digital Marketing Specialist

Company: Modis

Job description: Digital Marketing Specialist

Contract duration: 2 months

Location: Remote/ Toronto or Montreal.

Responsibilities: * Perform program reporting and seasonal planning

Optimization execution (ad-copy testing, bid changes, targeting updates, and tracking)
Budget pacing/ management (monthly budget to weekly pacing, tracking)
Ad-copy building (building a/b copy for testing across various campaigns)
Seasonal planning for key periods – Spring, summer, bts, holidays
Bid optimizations
Support media team with marketing platform data connectivity strategy (offline data, 3rd party solution)
Assist in paid media GA360 use case activation activities (MTA / audiences) in addition to analytics innovation projects
Work on various media platforms including Google Ads, Bing, Campaign Manager, SA360, DV360, Quora, Verizon, Amazon, StackAdapt, etc.

Required Skills: * Minimum of Bachelors degree, or equivalent in marketing, economics, or technical specialty

3+ years of experience in digital marketing
3+ years experience with SA360, DV360, CM, Verizon, Google Ads and Bing
Experienced in handling large enterprise accounts
Experienced working on attribution modeling solutions
Experienced in adOps and reporting
Experienced in Performance Marketing
Must be certified in Google Ads
Basic knowledge of SEO and Analytics
Ability to work in a fast paced and demanding environment as well as to balance several client needs simultaneously
Experience with ad serving tools (ex: DoubleClick Campaign Manager) is an asset
Experience with ad technology tools including SEM bid management tools, DSPs, planning tools
Experience with media planning and forecasting across an entire digital media program