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Digital Marketing Specialist

Job title: Digital Marketing Specialist

Company: Lannick

Job description: About the Company

Our client is Canada’s premier, athletic, recreation and social club, and they are looking for a Full-Time Digital Marketing Specialist.

About the Opportunity

  • Maintains highest level of quality, accuracy, consistency and appropriateness in all Club communications
  • Creates and maintains web content and processes, using a content management system and following web design, development and usability best practices to keep Club website up to date, consistent and accurate for all promotions and events; prepares and sends email campaigns as needed
  • Acts as primary contact with website vendor, assists with development, management and maintenance of optimal website information architecture, and drives exceptional Member experience and engagement
  • Writes and designs web content for digital promotions and business materials
  • Follows corporate brand guidelines and works with the Communications Team to create output that follows Club format and standards, and protects brand identity
  • Acts as department liaison for technology and application requests; identifies new strategies to keep Club communication methods current by analyzing trends, and developing updated approaches designed to drive Members of all ages to the website for easy access to accurate and engaging information that is easy to navigate
  • Selects and edits photos and other media, develops interactive scheduling, and creates digital business solutions as required
  • Provides professional and friendly customer service and technical support to Members and departments
  • Builds measurement systems into all projects and ongoing activities to ensure communications tactics deliver desired results; adopts a test and learn approach to ensure continual improvement and evolution

About You

  • Degree or diploma in digital marketing, media or related field
  • 3-5 years of hand on related professional experience in a communications or marketing environment
  • Web skills: Experience working within web content management and email campaign systems; strong knowledge of web best practices and familiarity with web development and design concepts; HTML and CSS coding
  • Design skills: a keen eye for visual aesthetic and branding; good knowledge of colour systems and artwork preparation for various digital platforms
  • Excellent writing and proofreading skills
  • Computer skills: proficiency in a PC environment
  • Strong understanding of measurement and reporting; data analysis
  • Process-driven, highly accountable with experience in a fast-paced, deadline-driven environment
  • Excellent organizational and time-management skills; project management and multitasking; working independently and as part of a team
  • Meticulous attention to detail
  • Proven ability to adapt and learn; a self-starter
  • Creative and tenacious problem solver
  • Familiarity with skills in Adobe Creative Suite (InDesign, Photoshop, Illustrator), Adobe Lightroom, PDF form creation and optimization, Microsoft Office suite (Word, Excel, Powerpoint) is an asset
  • Video editing; digital screen software; creation of motion graphics; photography

Salary Range

$50,000 – $60,000

How to Apply

Click the “Apply Now” button and follow the instructions to submit your resume. Please know that we only accept documents in MS Word or Rich Text formats.

When referencing this job, quote # 30465.

You must currently reside within the Greater Toronto Area and be permitted to work in Canada to be considered for this opportunity. A recruiter will be in touch with you if your profile meets our client’s requirements for this role.

Expected salary:

Location: Toronto, ON

Job date: Sun, 15 Aug 2021 22:12:07 GMT

Apply for the job now!

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