Job title: Digital Marketing Specialist

Company: Stantec

Job description: Digital Marketing Specialist – ( 220001L6 )

Description

Your Opportunity

Are you ready to wake up every day feeling inspired, excited about your job, and do you like to be part of a winning team? Are you looking for an opportunity where you can work with and be inspired by amazing creative colleagues, make an impact on your community, gain valuable experience and build your career? Meet Stantec. Ranked as one of the most sustainable companies in the world, the people we work with are cool, and we want you to have a future here.

Our people are at the core of everything we do. Driven by a culture of inclusion, we offer dozens of employee resource groups, growth opportunities, and flexible work arrangements. We understand that the tools for success look different for everyone, and we’re committed to providing each employee with the support and flexibility they need to thrive.

We’re looking for a Digital Marketing Specialist to join our team. This role develops and implements multi-platform content strategies and reports to the director of marketing. This position will focus on content programs and campaigns, social media-specific activity, in addition to promotional programs, as required (e.g., tradeshow/conference, client events, award submissions and photography coordination). The position is also responsible for helping creative teams align content to business requirements; therefore, requires a deep understanding of the elements of successful content. Key markets are Ontario and Atlantic Canada.

Success is represented by the development of Stantec’s relationship with key clients, building of the reputation of the firm, and our success at winning work. The role also includes working with a larger Stantec team of Marketing, Business Development, Public Relations and Communications professionals to build our brand awareness and identify market opportunities for top line growth.

Stantec offers a flexible work environment and we are open for this role to be based out of any posted location. If you’re looking for a workplace and a position you can grow with-we would love to hear from you .

Your Key Responsibilities

Translate complex ideas into dynamic, engaging and on brand ideas

Provide a deep understanding of digital marketing and building brand awareness

Ensure that key strategic and brand messages and Stantec’s voice are consistent and communicated effectively to target audiences

Develop content and maintain campaign calendar in close alignment with the Public Relations (social media) team

Work in close partnership with SEO, graphic design, and digital marketing professionals to ensure that the content produced is aligned with the overall goals of each campaign

Establish a strong understanding of target audiences and develop strategies that map content across multiple channels to the various stages of their journey through the sales process

Measure and report performance of campaigns and assess against goals

Work with Marketing and PR Managers to complete digital marketing activities and define ROI for leadership

Keep abreast of trends and advancements in digital and social media marketing as well as emerging technologies and applications

Participate in larger Public Relations and Digital team meetings, as needed, to discuss specific content initiatives and contribute to brainstorm sessions for story and promotional campaign development and content marketing strategies

Secondary Responsibilities

Align promotional activities with business strategy and brand reputation through the implementation of the annual Marketing & Public Relations Plans

Develop promotion plan and execute events, webinars, conferences, and tradeshows

Educate and provide recommendations for in-person tradeshow exhibit space set up, including materials and giveaways

Determine requirements for virtual tradeshow platforms and evaluate opportunities to promote our presence and engage with participants; curate content to customize the tradeshow virtual booth template

Photography planning and execution

Lead Award submission in partnership with the Marketing team

Qualifications

Your Capabilities and Credentials

Creative, strategic thinker

Detail-oriented and organized, with exceptional prioritization skills

Ability to effectively balance multiple priorities

Strong project management skills

Fundamental understanding of the digital marketing landscape

Excellent written and verbal communication skills, with proven ability to tell brand stories and communicate complex, technical ideas in simple language

Proven ability to create content that positively impacts brand and business objectives

Highly proficient with digital marketing systems, with a preference for enterprise systems such as Adobe Experience Manager, Marketo, and/or Hootsuite

Experience hosting webinars and digital events on commonly used platforms, such as Teams

Proficient with digital marketing analytics platforms such as Google Analytics, Adobe Analytics, SEO tools.

Proven ability to use digital marketing data to inform digital strategy and tactics

Ability to collaborate effectively with creative professionals (writers, graphic designers, videographers) in a team environment, as well as to work autonomously

Experience presenting content and analytics to teams, including senior leaders

Familiarity with photography and video production is considered an asset

Education/Experience:

Post-secondary degree in communications, public relations, journalism, or marketing

Minimum 2-5 years of experience in a content marketing/digital marketing, communications, or public relations role (agency experience or professional services industry experience preferred)

Stantec is a place where smart, caring people come to build on each other’s talents and make an impact on the world. Find your fit. Apply today.

Primary Location : Canada-Ontario-Toronto

Job : Marketing Communications

Organization : BC-1506 Marketing & Communications-CA Central & Atlantic

Employee Status : Regular

Job Level : Individual Contributor

Travel : No

Schedule : Full-time

Job Posting : Apr 26, 2022, 8:36:13 AM

Req ID: 220001L6

Vaccine Policy: Stantec requires some positions in North America to be fully vaccinated against COVID-19 subject to reasonable accommodation to the extent required by law because of a medical reason or a sincerely held religious belief.

Stantec provides equal employment opportunities to all qualified employees and applicants for future and current employment and prohibit discrimination on the grounds of race, color, religion, sex, national origin, age, marital status, genetic information, disability, protected veteran status, sexual orientation, gender identity or gender expression. We prohibit discrimination in decisions concerning recruitment, hiring, referral, promotion, compensation, fringe benefits, job training, terminations or any other condition of employment. Stantec is in compliance with local, state and federal laws and regulations and ensures equitable opportunities in all aspects of employment. EEO including Disability/Protected Veterans

Expected salary:

Location: Toronto, ON

Job date: Thu, 28 Apr 2022 05:15:24 GMT

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