Job title: Digital Marketing Specialist

Company: Diabetes Canada

Job description: A world free of the effects of diabetes is our vision. That’s why we’re working together to improve the quality of life of people living with diabetes. We’re sharing knowledge and creating connections for individuals and the health-care professionals who care for them; advocating through public policy; and funding research to improve treatments and find a cure to end diabetes.

Join our dedicated, talented Diabetes Canada team and together, #LetsEndDiabetes!

Role Overview

The Digital Marketing Specialist reports to the Director, Integrated Digital Marketing and plays a vital role in operationalizing Diabetes Canada’s digital marketing campaigns. The role assists in the planning, execution, maintenance and measurement our paid and organic digital marketing activities to support brand, mission and fundraising. A large focus of this role will be on Diabetes Canada’s social media accounts, helping to shape our accounts into a place for connection and knowledge for people affected by diabetes. This role is the day-to-day lead for the national social media accounts, managing the content calendar, creating and publishing content, responding to an engaging with the community, supporting live events and building and executing paid social campaigns.

This role includes, but not limited to:

• Participate in the planning, developing, building, testing and implementation of digital marketing campaigns across Diabetes Canada’s digital channels
• Manage the national social media content calendar, ensuring social accounts are used in alignment with best practices while supporting Diabetes Canada’s goals
• Copy writing, content creation and scheduling/publishing for Diabetes Canada’s national social media accounts
• Ensure the brand voice is clear and consistent on social media
• Community manager for Diabetes Canada national social media accounts, moderating and engaging with community members in accordance with policies and response frameworks
• Lead for live social media events, providing support and technical assistance to ensure live events run smoothly
• Build, deploy evaluate and optimize paid social media campaigns across Facebook/Instagram, Twitter and LinkedIn
• Using Photoshop and/or Canva, create graphics to accompany social media content
• Monitor, measure and report on digital marketing performance to help optimize campaigns and evaluate performance
• Be a consultant for internal stakeholders on best practices for digital marketing success
• In conjunction with IT, manage the national email calendar following agreed upon strategies and processes, while providing recommendations for consolidation, scheduling and segmentation
• Provide support for updating and publishing content on diabetes.ca using Kentico CMS

The ideal candidate possesses:

• 3+ years digital marketing experience including web, social media and email
• Technical knowledge and experience with digital marketing technologies for managing social media, web and email (Kentico CMS, Hootsuite, Mailchimp, Facebook Business Manager)
• Experience building, deploying and optimizing paid social media campaigns using native social ads tools (Twitter Ads Manager, Facebook Business Manager, LinkedIn Campaign Manager)
• Experience with graphic design and graphic design software (Canva, Adobe Creative Suite)
• Familiar with digital analytics technologies; ability to pull and interpret data to continue to optimize campaigns
• Strong writing, editing, proofreading, layout and design skills
• Organized and detail oriented with the ability to juggle multiple priorities and deadlines
• Ability to communicate and work together cross-functionally to solve problems – a real team player

Location: The office is located at 522 University Ave, Toronto, ON. There is a return to office plan recently implemented. A Flexible Work Arrangement Policy is in place which will allow for a hybrid work schedule, for this role there will be some remote and some in-office work will be required.

What Diabetes Canada Can Offer You

• A meaningful role, making a difference every day for people living with or at risk of diabetes.
• A clear sense of what’s expected of you and how you’re doing.
• Rich, on-the-job experiences that will ready you for your next opportunities within or outside the organization.
• An entrepreneurial environment, working for a national organization where you feel valued, recognized and rewarded.
• A high-performing, collaborative team environment with proven leadership and highly skilled colleagues and commitment to excellent work culture.
• Competitive paid time-off benefits and a comprehensive group benefits plan, including health/dental, life insurance, disability, EFAP and company-match Pension/RRSP.

About the Application Process

• If you are already on Diabetes Canada’s job posting site, click on the “Apply Now” button found at the bottom-left of this screen.
• You will be required to complete a very brief questionnaire and submit your résumé and covering letter.
• If you are not on DC’s job posting site, go to the webpage:

and click on “View Job Openings”. * If you experience any issues with the application process, please contact us at:

• Must be legally eligible to work in Canada and, where applicable, must have a valid work permit or study permit that allows the candidate to fulfill the requirements of the role.
• Diabetes Canada welcomes applications from all qualified candidates, including women, Indigenous peoples, persons with disabilities, and members of visible minorities. We value a diverse workforce that reflects the communities we serve.
• We are committed to accommodating people with disabilities as part of our hiring process. If you have special requirements, please advise us during the recruitment process.
• We thank all interested applicants; however, only those selected for an interview will be contacted.

Safe Place to Work – Diabetes Canada is committed to protecting the health and safety of our stakeholders and mitigating the risk of COVID-19 spread. A mandatory COVID-19 vaccination program is in place and provides direction on the conditions under which individuals are permitted to be employed with DC.

Other details

• Job Family Diabetes Canada
• Pay Type Salary

Expected salary:

Location: Toronto, ON

Job date: Sat, 30 Apr 2022 00:21:49 GMT

Apply for the job now!