Company: BeachHead

Location: Toronto, ON

Expected salary:

Job date: Thu, 21 Nov 2024 23:04:07 GMT

Job description: Are you looking for stellar opportunities to develop and succeed? Are you ready to make a mark in an international Financial Corporation? Here’s an opportunity for you.Working with one of the top financial clients, this role calls for a Digital Marketing Specialist who will be responsible for providing support in delivering strategies and tactical plans that align with broader corporate and brand marketing strategies for the assigned Line of Business.Responsibilities:

• Report to the Senior Manager for input and sign-off of new initiatives/plans.
• Work with all LOB groups to maximize online opportunities and to ensure business needs are being met.
• Ensure all programs are aligned with the digital enterprise metrics strategy.
• Develop strategic plans for acquiring and retaining online customers
• Collaborate with the various internal teams to create initiatives designed to meet customer retention or acquisition metrics.
• Measure project and campaign performance.
• Team with Senior Managers and Digital Managers to ensure that all initiatives and projects are aligned with digital strategy.
• Work with internal business groups to ensure web representation meets their product and marketing needs.
• Develop plans to evaluate the effectiveness of enterprise initiatives.
• Design innovative project ideas that drive customer retention and acquisition.
• Work with all LOBs and Senior Managers to maximize online space.
• Develop strong working relationships with LOBs to maximize up-sell/cross-sell opportunities across the enterprise.

Desired Skill Set:

• 1-3 years of previous marketing experience – Advanced knowledge of digital marketing strategies and traditional marketing
• In-depth knowledge of the Internet and current advancements in Web technologies
• Experience with Google Analytics, Adobe
• Ability to analyze data
• Ability to meet multiple deadlines in a fast-paced and challenging environment
• Good technical/project management skills and an understanding of the customer experience

Nice To Have:

• Partner management and negotiation skills
• Financial Services industry experience

BeachHead is an equal opportunity agency and employer. We advocate for you and welcome anyone regardless of race, color, religion, national origin, sex, physical or mental disability, or age.

This content is advertising a job opportunity for a Digital Marketing Specialist at a top financial client. The role involves working with various internal teams to develop and implement digital marketing strategies aligned with broader corporate goals. The desired skill set includes previous marketing experience, knowledge of digital marketing, familiarity with web technologies, and the ability to analyze data and meet deadlines. Partner management and negotiation skills, as well as experience in the financial services industry, are a plus. The company advocates for diversity and is an equal opportunity employer.