Company: Sunwing

Location: Toronto, ON

Expected salary:

Job date: Sun, 15 Dec 2024 06:55:34 GMT

Job description: Join us in making vacation dreams come true!Are you searching for a fun, passionate, travel loving team? -Sunwing has the EPIC work culture you have been searching for. We are currently looking for a Digital Marketing Specialist to join us in making vacation dreams come true. As the Digital Marketing Specialist, you will develop and understand performance-oriented campaigns focused on programmatic display and paid social media channels that drive towards business goals. You will identify trends in the business and industry to optimize strategies/tactics, while working closely with several different key stakeholders to plan and drive execution of commercial and co-op advertising needs. The position reports to the Director, Customer Engagement and will be located in Toronto, ON. Apply now and have your career soar to new heights -under our wing!Work Perks:Remote and/or Hybrid Work OpportunitiesGreat travel perks!Goodlife Corporate DiscountComprehensive benefits packageRRSP Matching ProgramGrowth opportunitiesFree ParkingOpen concept, collaborative workspaceFresh Café with delicious snacks and meals at a subsidized price!Opportunity to give back through our social responsibility initiativesSee for yourself! @sunwinglifeWhat You’ll Do:​​Provide/understand a Programmatic strategy to achieve our multiple metric goals​Provide optimization recommendations from targeting to creative suggestions​Collaborate with Marketing and internal teams as to how display should be part of the outreach activities​Work with the eCommerce team to implement best practices for display​Provide input to quarterly content planning based on display trends and assistCommunications team with audience targeting​Create reporting framework for Programmatic display/video​​​Execution experience on Facebook, Instagram, Tiktok, and Pinterest​Awareness of opportunities and optimization strategies on the respective social platforms​Understand market conditions and trends, inventory opportunities, weekly booking goals to optimize paid social accounts for booking targets and market demand​Regularly optimize, test, and pivot bid strategies with a keen focus on profitability and cost per booking​Develop separate strategies for prospecting, consideration, remarketing and repeat customers, prioritizing use of our first-party data​Conduct routine reporting and analysis of paid social results​Liaison with the social media team with our media agency and vendors​Take part in the campaign process from brief to execution.​​​Work with B2B marketing to explore and configure new display and social opportunities to offer co-op partners that are scalable and can be operationalized​Achieve a sustainable balance of delivering value to co-op partners while upholding Sunwing’sstrategic objectives​Collaborate with internal teams to create assets for co-op​Ensure co-op advertising is executed seamlessly and expected impression and/or engagement goals are realized​Provide proof of performance report complete with program results and screenshots of campaigns that ran​What You’ll Need:Minimum one (1) year of work-related experience within programmatic or media buying agency (trade desk, digital agency, internal buying team)​​Understanding of DSPs like Display Video 360 and other related platforms​Experience with buying on Facebook, Pinterest, Tiktokbuying platforms​Good analytical background with the ability to translate data points into business and/or audience insight​Strong organizational skills and ability to multi-task, prioritize and meet deadlines.​Familiarity with the Google Marketing Platform (DV360, SA360, CM, GA360) is an asset​Excel reporting and presentation skills​Clear communication skills and attention to detail​Self-starter with the ability to work independently and with a team​Experience in Travel marketing an asset​

Sunwing is looking for a Digital Marketing Specialist to join their team in Toronto to work on programmatic display and paid social media campaigns. The position involves collaborating with internal teams, optimizing strategies, and reporting on campaign performance. The ideal candidate will have experience in programmatic or media buying, be familiar with buying platforms like Facebook and Google Marketing Platform, and have strong analytical and organizational skills. Sunwing offers remote work options, travel perks, comprehensive benefits, and growth opportunities.